Image: Neinver
Ticker

NEINVER launches new international campaign for The Style Outlets with the slogan “Hunters, welcome”

NEINVER has unveiled the new international campaign for its brand The Style Outlets, an international platform that operates outlet centres in Europe.

Under the slogan “Hunters, welcome” – which will roll out with some local adaptations – the campaign is set in a space that is active, fresh and alive.

It reflects the sense of motivation the consumer feels during his shopping experience at the centres, including the excitement of thinking ahead and being able to find the best brands at the best price thanks to his own abilities: speed, vision, patience, perseverance and knowledge of the terrain. This is therefore a consumer-centred campaign.

Image: Neinver
Image: Neinver

“What stands out visually is the pieces’ use of colour as a key, distinctive element (in line with the brand’s corporate logo and image), and the inclusion of models with multicultural features, aiming to reflect the versatile, diverse products available at the centres”, says Juan Ramón Moreno, Director of Marketing and Communications at NEINVER.

In addition, the photographic approach, visual codes and aesthetic language help to position The Style Outlets as an expert in style and the latest trends.

Thanks to the centres’ centralised management under a single international platform, NEINVER can roll out the same campaign in every country where the brand does business.

The campaign, which will be launched offline, online and onsite (at the centres), was developed by the agency CHINA and its creative director is Rafa Antón, who states:

“The shopping experience has a certain competitive component among consumers based on getting the best product at the best price. And there is nothing more competitive than the animal universe itself, where only the best predators succeed. The shopping experience is not very different. With ‘Hunters, welcome’ we have found a territory that is sufficiently inspiring and creatively fertile that works a completely differentiating identity within the sector”.

Photography is by Alberto van Stokkum, a photographer whose work has appeared in media outlets such as Vogue and Rolling Stone.

Follow ACROSS on

Download

fb-art 150

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

London Designer Outlet predicts ‘Summer of Shopping’ as guests flock back to centre in week since reopening

Total sales at London Designer Outlet up +148% as guests rediscover the joy of shopping (against reopening of June ’20).

Hammerson disposes of retail parks portfolio

Hammerson has exchanged unconditional contracts on the portfolio sale of its seven retail park assets to Brookfield for £330m cash proceeds, representing an 8% discount to the 31 December 2020 book value of £357m. This transaction concludes Hammerson's exit from the UK retail parks sector.

Click2Shop: digital innovation in City2, The Mint and Anspach shopping centres in Belgium

AG Real Estate is innovating by developing “Click2Shop”, the first Belgian marketplace platform shared by its shopping centres in central Brussels.

Primark opens at Forum Rotterdam developed by Multi

Primark's new flagship store in Forum Rotterdam, developed and managed by Multi Corporation, has opened its doors. The store, which has created more than 300 new jobs, is Primark’s 21st store in the Netherlands and 392nd globally.

Deutsche Investment acquires Rödertalpark retail park

Deutsche Investment just acquired the Rödertalpark” retail warehouse park of around 15,560 sqm in Grossröhrsdorf (Saxony, Germany) for its latest separate asset pool, “Deutsche Investment – Food Retail I.”

Zalando starts selling second-hand fashion

Young female shoppers like second-hand goods because they are eco-friendly.