Credit: MK Illumination

MK Illumination offers more reasons to take photos this Christmas

The festive lighting and decoration solution provider a new range of photo points for the season.

Recent months have shown that, no matter how difficult our lives become, there is always a place for a quick photo—of ourselves, our friends, and our loved ones. With that in mind, MK Illumination has designed a brand new range of photo points that shopping centers can incorporate into their Christmas concepts this year to engage shoppers and get more visibility online.

The photo points can all be installed indoors as well as outdoors. They have been designed for use by individuals and pairs to support shopping centers’ efforts to comply with local health and safety regulations during these uncertain times. Each can act as a standalone highlight, or be incorporated into an existing festive decorative installation.

“When we created this new range, we wanted to make sure that they were fun and festive, but also practical given the rules around social distancing,” said Titina Probst, Sales Director at MK Illumination’s headquarters in Austria. “Although you could probably get two people into a photo with a  photo point as a backdrop, they work best with one person being photographed by someone else. That means just as much fun and sharing with less unnecessary contact involved, which can only be a good thing.”

With shopping centers and retail spaces facing significant challenges after months of lockdown, many are putting off the important decision of what to do over the Christmas season, which Probst understands. She points to the importance of photo points in online and viral marketing for shopping centers, to their contribution to creating a festive atmosphere, and to the longevity of the products.

“The beauty of these photo points is that they are timeless: we’ve designed them for Christmas, but they work equally well for other occasions, too,” she says. “Centers can invest in them for Christmas to freshen up their offerings in 2020, and then use them for years to come, thanks to their long-lasting and energy-efficient LEDs.”

And how can shopping centers get their hands on these light-filled beauties?

“Simply get in touch and we’ll give you everything you need to make 2020 your best Christmas yet,” is Probst’s advice.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Across Retail Talks online, November 12, 4pm (cet)

Restaurants & Gastronomy – has this former rising star turned into a fallen angel for the real estate industry?

First Brands Announced For McArthurGlen Designer Outlet West Midlands

The first collection of premium brands has been unveiled for McArthurGlen Designer Outlet West Midlands, marking an exciting milestone in the £160 million development that will be the UK’s newest major fashion and leisure destination when it opens in early 2021.

McArthurGlen CEO, Julia Calabrese, assumes new role of Vice Chairman

Europe’s leading designer outlet group, McArthurGlen, has announced that its long-serving CEO, Julia Calabrese, will assume the new role of Vice Chairman. Susie McCabe and Joan Jove will succeed her as Co-CEOs.

Chapman Taylor designing major mixed-use venue in central Tashkent

Chapman Taylor is designing a major mixed-use development for a 5.6-hectare former factory site in central Tashkent, Uzbekistan.

Silverburn gets in the spirit with store opening for Scottish artisan distillery and brewery Eden Mill

Hammerson has announced that leading Scottish distillery and brewery, Eden Mill, has chosen its flagship destination Silverburn, in Glasgow, to launch its latest premium pop-up gift store.

Tokmanni to reopen its comprehensively remodelled store in Hamina

Tokmanni, Finland's largest general discount retailer, will open its comprehensively renewed store in Hamina on Thursday 29 October 2020 at 8 am. The opening of the modern and more attractive store will feature many special offers and Tokmanni’s popular free buckets filled with product gifts. Tokmanni will, naturally, ensure a safe shopping experience also at its store opening events.