Image: MK Illumination
Ticker

MK Illumination invites visitors to “experience the extraordinary” at Christmasworld 2019

MK Illumination, the world market leader in festive decorative lighting, knows the importance of transforming spaces with emotive and experiential lighting concepts that drive footfall, improve visitor flow, and encourage longer stays.

That’s why in 2019, they are presenting a selection of never-before-seen designs and concepts that combine exceptional design, high-quality products, and innovative use of technology and storytelling that can act as standalone features or key elements of broader client campaigns.

Pink Reindeer Image: MK Illumination

Their theme and key message this year is EXTRAORDINARY. In their Enchanted Forest, visitors can step through the Arch of Life into a marvelous world hidden deep inside a snowy winter forest. A walk through the forest reveals fantasy creatures like the Winter Unicorn, the Mystic Stag, exotic Xanadu birds and other fantastic creatures, all of whom have a story to tell, and whose painstaking design, glittering lights, and animated, interactive highlights create real moments of happiness.

The motifs are all produced in MK Illumination’s own production facilities, and many combine both light from MK Illumination and theming from the company’s newest division, MK Themed Attractions.
In addition to the lighting and decorative designs on show, MK Illumination’s team are on hand to talk about the continuing need to create experiences, and how to make experiences more relevant and engaging in today’s competitive market.

“People expect more than ever before from cities, shopping centers, visitor attractions, you-name-it,” says Thomas Mark, President of MK Illumination. “They want experiences that are richer, personalized, multi-layered, multi-textual, and that strike a balance between analog and digital. Increasingly, they don’t want to know that they’re being sold ‘an experience’ – they simply want to live it. That’s why we’re focusing on helping clients integrate light into carefully thought-out campaigns that fill spaces with atmosphere and feeling, and that span multiple seasons.”

One company, two divisions, unlimited ideas and insights

MK Illumination shares the theme “EXTRAORDINARY” with its MK Themed Attractions division, which has an adjacent stand. As visitors enter the MK Themed Attractions stand, they leave the Enchanted Forest and enter a joyful space filled with Magical Moments.

Bird Chandelier Image: MK Illumination

Each Magical Moment conjures up a different idea of Christmas and the holidays, from the Sweet Treats moment, filled with good-enough-to-eat fiberglass figures, to the Original Christmas moment, featuring nostalgic props and photo opportunities that remind visitors of a perfect film-set Christmas. As with the lighting designs on the MK Illumination stand, all the props and themed concepts that make up Magical Moments are produced in MK Themed Attractions’ own facility in the Philippines.

“Light is incredibly powerful, and so are themed worlds and decoration,” says Mark. “Our MK Themed Attractions division builds on its theming experience from the amusement park and festival sectors, and applies that knowledge to shopping centers, cities, and other spaces, combining design, light, and theming to create even more engaging and immersive experiences for young and old.”

MK Themed Attractions is the only company in the world to combine themed concepts with festive lighting.

Two divisions, one message

Whether visitors are interested in creating a statement with True Light, or they want to create a more tactile experience by combining light, design, and theming, MK Illumination invites people to Experience the Extraordinary at their stand in Frankfurt, and leave with ideas, inspiration, and practical tools to turn their spaces into year-round visitor magnets.


MK ILLUMINATION, HALL 9.0 / A50

CHRISTMASWORLD 2019, JANUARY 25 – 29, FRANKFURT AM MAIN, GERMANY


Arch of Life Image: MK Illumination
Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Special Issue “Going Forward!”

This online special will be available as a free download until April 25.

Castellana Properties to invest €15.6 million in expanding its food and leisure offering at Los Arcos

Castellana Properties has acquired a four-storey office building comprising over 4,600 sqm GLA from Aliseda. The building is adjacent to Los Arcos shopping centre and will now form part of an ambitious plan to transform and upgrade this space, with Castellana Properties set to invest a total of €15.6 million.

Finally a new date for Mapic Italy

Reed Midem recently announced that the event will take place on September 14 and 15, 2021 at a new location in Milan–the Superstudio Maxi.

Legal & General reimagines retail

With the much-anticipated reopening of non-essential shops finally here, businesses will be welcoming locals back into their stores. For one street in Poole, the 2021 easing of lockdown is particularly exciting: Poole’s Kingland Crescent has been completely revamped as part of LGIM Real Assets strategy to re-invent and re-position their retail places.

Mallson Polska acquires the EMPIK chain to C.H. Sekunda in Jędrzejów, Poland

The Empik chain will open its store in the region's largest retail and service facility, "Sekunda", in Jędrzejów. The store will occupy 170 sq m of leasable space.

The exhibition of painter Velimir Ilišević opened in Galerija Belgrade

The exhibition of painter Velimir Ilišević entitled „Striking roots“ is opened in the gallery space LAG within Galerija Belgrade. The series of paintings is a summary of Ilišević’s reflections on painting, while the choice of motifs symbolizes development and indicates his future achievements.