The MIPIM Awards, an internationally-renowned real estate competition for completed or yet to be built projects around the world, has revealed its winners during the 31st edition of MIPIM.
The jury, chaired this year by François Trausch, Global CEO & CIO of Allianz Real Estate, reviewed hundreds of entries and shortlisted the finest projects in each of the 12 competition categories. This year, in addition to the usual criteria, the jury also looked at how the projects adapted to the consequences of the pandemic in terms of how people live, work, shop, and entertain themselves. The winners were selected on a 50:50 basis with delegates’ votes casted online and on site, carrying equal weight with the jury’s own votes.
Here we present the winners for the categories of best Shopping Center and best Mixed-use Development:
Best Shopping Center – CAP3000
This category rewards the new shopping centers (completed in 2020-2021), retail parks, or factory outlets, which succeed at encouraging and retaining traffic, while offering a unique shopper experience through new technologies, services, customer loyalty programs, and architectural features that aim to increase footfall and customer satisfaction.
The winner is: CAP3000, Saint-Laurent-du-Var, France
It all began in 1969: opening of CAP3000, the NO°1 shopping center in France. Inspired by American shopping centers of that time, CAP3000 presents a modern style, an innovative and unique identity. The last few years, the property has been extended and new and innovative projects have been implemented. Today, it represents the not-to-be-missed shopping venue in the Côte d’Azur. It benefits from a unique seaside location in a protected area of natural beauty called “Natura 2000”.
Best Mixed-use Development – Frederiksberg Allé 41
This category recognizes single buildings or groups of buildings (completed in 2020-2021) that blend at least two different uses (residential, commercial, cultural, infrastructure…) and are physically and functionally integrated.
The winner is: Frederiksberg Allé 41 in Copenhagen, Denmark.
Developer: Union Holding and NRE Denmark.
Frederiksberg Allé 41 is home to a food and culture house including food stalls, workshops, and cultural facilities, with an apartment building and a green inner courtyard above. As the first of its kind in Denmark, the building itself is placed directly over and connected to an underground metro station, providing a vibrant covered entrance plaza for the station. As a mixed-use building covering commercial, residential, cultural, and infrastructural facilities, it completes a vacant corner site, along with one of the most historic boulevards in Copenhagen, it is a social and cultural focal point in the neighbourhood.