The jury motivation reads for Mall of Tripla’s win as such: ”This center has it all – the solid financial KPIs, the sustainability agenda, happy customers, societal integration, award-winning marketing, an interesting variety of tenants, and a pleasant and functional architecture. But what makes the center stand out from the competition, is that this ambitious project has brought retail and entertainment to a place where they didn’t exist before. It creates a new focal point for the area, transforming it from an administrative center to a new vibrant residential and business hub – a unique multifunctional hybrid.
Its accessibility is impeccable, providing access by rail and roads, bikes, and feet. The architectural layout of the center creates a natural customer flow, and the building is well integrated into its surroundings since every floor of the center has its own street-level entrance. And above all, it has great opportunities for developing sales even further. Massive amount of natural customer flows to create a future-proof business platform both for the owners and tenants alike.”
The jury duty was taken over by the Jury Chairman Anna Bevz, CEO of Bolder Development, Finland,
Jomar Asbøll, Center Director of Trondheim Torg from Norway, and Alexander Hammar, Analyst, HUI Research from Sweden.
The finalists competing for first place were Denmark with Rødovre Centrum, Sweden’s Väla, and Norway with CC Vest.
The jury’s judgment is based on evaluation and reviews of the centers according to eleven different criteria: Economy, accessibility, concept, management, marketing, integration in local municipality, environmental work, tenant mix, architecture, innovation, and customer survey results.
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