The United Nations has designated 2015 as the International Year of Light, a global initiative to raise awareness of the importance of light and light–based technologies. The campaign (www.light2015.org) aims to highlight how dependent we are on light for our very existence and human development and to explore how science and lighting technology have combined to create solutions in energy, education, and health.


On a personal level, we can all identify with light as something that affects our well-being. It is well documented that people in Northern Europe, for instance, can be adversely affected by the limited daylight hours in winter. Often their treatment involves light to lift moods and dispel depression. The widespread use of candles in Scandinavia is a practice designed to lift the mood and create a cozy atmosphere in the darkest months of the year.

We have also come to recognize light as playing an integral part in celebrations. From magnificent festive lighting schemes in cities such as Stockholm, traditional German Christmas markets, cultural events like Christmas, Chinese New Year, and Diwali, and simply illuminations put up at home for family celebrations – effective use of lighting accentuates and creates atmosphere.

The emotive nature of lighting is what makes it so charming. Light makes us happy. Light makes us feel good about ourselves and others. Light improves the quality of our lives and our well-being every day and in every way. By making clever use of the emotive qualities of lighting, experts in the field of decorative lighting have extended the capability of displays to become powerful storytelling tools, and a way of creating positive vibes, stimulating moods, improving security, and encouraging customers to spend money.

In environments such as shopping centers and public spaces, lighting displays with an engaging narrative can touch customers’ emotions and positively influence consumer behavior through the creation of a memorable shopping and social destination. If a center or public space is able to create an emotional experience, visitors will enjoy shopping, increase their dwell time, spend more money, and repeat their visits.

As the United Nations’ “Year of Light” gets underway and brings to the public’s attention the importance of lighting, now is a great time to evaluate how your lighting displays can have a positive impact and bring commercial benefits to your business location. Make light work for you. The rewards could be significant.


What is your opinion on this topic? Discuss it with us! Send your opinion to opinion@across-magazine.com !

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Opinion MORE

Creating a brighter future for landlord-tenant relationships together

“We know that flexibility, and therefore, shorter leases are very much what tenants are looking for today.”

Marketplace 2.0–the future of shopping centers

“Our target for our respective clients is to deliver 10% of all sales at the shopping center through the digital marketplace within three years.”

Will governments do their part now?

“The challenge in 2021 is to get back to business at a full speed, understanding that unemployment has gone up considerably in some countries, that the power spend of our customers might have suffered and that, disappointingly but not surprisingly, too many governments in this world do not seem to have control over the pandemic situation.”

“Shopping Center Boom” Expected

“Placemaking is a process. It is a means to an end: The creation of quality places.”

Setting the Standard for Society in 2021

“Now is the time for malls and retailers to step up and become the centers of community that they have professed to be for at least a decade.”

Developing our marketplace offering

“Retailers on average seem very happy that shopping centers are going down the path of fully serving them in the digital channels as they are doing in the physical space.”