The United Nations has designated 2015 as the International Year of Light, a global initiative to raise awareness of the importance of light and light–based technologies. The campaign (www.light2015.org) aims to highlight how dependent we are on light for our very existence and human development and to explore how science and lighting technology have combined to create solutions in energy, education, and health.


On a personal level, we can all identify with light as something that affects our well-being. It is well documented that people in Northern Europe, for instance, can be adversely affected by the limited daylight hours in winter. Often their treatment involves light to lift moods and dispel depression. The widespread use of candles in Scandinavia is a practice designed to lift the mood and create a cozy atmosphere in the darkest months of the year.

We have also come to recognize light as playing an integral part in celebrations. From magnificent festive lighting schemes in cities such as Stockholm, traditional German Christmas markets, cultural events like Christmas, Chinese New Year, and Diwali, and simply illuminations put up at home for family celebrations – effective use of lighting accentuates and creates atmosphere.

The emotive nature of lighting is what makes it so charming. Light makes us happy. Light makes us feel good about ourselves and others. Light improves the quality of our lives and our well-being every day and in every way. By making clever use of the emotive qualities of lighting, experts in the field of decorative lighting have extended the capability of displays to become powerful storytelling tools, and a way of creating positive vibes, stimulating moods, improving security, and encouraging customers to spend money.

In environments such as shopping centers and public spaces, lighting displays with an engaging narrative can touch customers’ emotions and positively influence consumer behavior through the creation of a memorable shopping and social destination. If a center or public space is able to create an emotional experience, visitors will enjoy shopping, increase their dwell time, spend more money, and repeat their visits.

As the United Nations’ “Year of Light” gets underway and brings to the public’s attention the importance of lighting, now is a great time to evaluate how your lighting displays can have a positive impact and bring commercial benefits to your business location. Make light work for you. The rewards could be significant.


What is your opinion on this topic? Discuss it with us! Send your opinion to opinion@across-magazine.com !

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Opinion MORE

Retail Must Match Net Zero Ambitions with Actions

“The retail sector needs to act now to show it is committed to a ‘green recovery’ from the pandemic and to demonstrate to customers, supply chains, investors, and other stakeholders that sustainability plays a core role in its business strategy.”

Shopping Centers as Fulfilment Locations

“In the most extreme examples, the projects include conversions of mall properties to become partial warehouses for e-commerce fulfilment.”

The Party Will Surely Resume – But Will You Be Ready to Dance?

Bigger leaps are being taken to lift us out of this pandemic. We still have a long way to go, the path ahead will be rocky, and the load we must carry is heavy. However, not everyone should expect the party to begin once we make our way out of the darkness. The beat of the drum and the rhythm of the song have changed.

Virtual Meetings Do Not Work in the Real Estate Industry

“Without the physical aspect of real estate, you cannot obtain the same engagement, fulfilment, or experience: It is simply not as effective.”

Most Problems are of a Company’s Own Making

Retail has changed. Do you really understand how things currently work or how they will work in the future? Are you still waiting for everything to go back to “the way it used to be”?

Green sports in real estate

The real estate business is not a sport but there are many similarities. Fair play, progress through training, new methodologies, competition, success (and failure), injuries and recovery, awards, fame etc.