Ben Chesser, Founder and CEO, Coniq. Credit: Coniq

Madison Avenue Taps Coniq to Design Unique Shopper Loyalty Program

Madison Avenue Business Improvement District to launch its Exclusive “Only On Madison” customer loyalty program in May 2021.

Coniq announced that the Madison Avenue Business Improvement District (BID) has selected its innovative real-time customer engagement solution, IQ Connect, to provide a new loyalty-driven shopping experience designed to increase store visits, reward transactions, boost sales and entice thousands of visitors to New York’s premier destination for luxury retail, Madison Avenue on the Upper East Side. 

Since its debut in November 2020, IQ Connect has quickly become one of the most popular smart loyalty apps developed to give retail destinations the ability to communicate with clients more directly, and thus drastically improve and increase customer engagement and spend in stores. 

“We are constantly looking at new ways to help our retailers, shops, restaurants and other local businesses connect with, and acquire new customers,” said Matthew Bauer, President at Madison Avenue Business Improvement District “Coniq’s innovative loyalty app enables us to reward people for shopping, dining and utilizing the personal services establishments on Madison Avenue, as well as deliver personalized experiences that encourage visits and increased spend.” 

To be launched in May 2021, developed exclusively for Madison Avenue, the “Only on Madison” loyalty program will encourage visitors and residents to become more engaged in the Avenue’s community, and get people to continue to spend more time and money in participating stores and businesses while increasing the effectiveness of the BID’s event marketing activities.

“We chose Coniq because they have developed a quick, ready-to-deploy digital platform that gives us the capabilities to effectively curate and deliver a unique shopping experience for individual residents, tourists and employees that builds loyalty,” added Matthew Bauer, President at Madison Avenue Business Improvement District.

Coniq will provide Madison Avenue BID with a single digital platform to create, manage and track the performance of its multichannel customer engagement and loyalty program.  Clients joining the program will receive personalized communications to encourage them to visit and spend in local stores, restaurants and attractions.  When they buy, customers will be rewarded. They will also continue to receive highly relevant communications and offers – all the while earning currency for future rewards such as invitations to special VIP events.

“We look forward to working with Madison Avenue BID to design and launch what is expected to be one of the retail industry’s leading loyalty programs,” said Ben Chesser, CEO of Coniq.  “By leveraging data to create personalized customer experiences, retailers on Madison Avenue will witness higher levels of visits, sales and engagement than before.”

With IQ Connect, organizations are now able to identify and communicate with customers throughout the entire shopping journey without the cost and maintenance of additional hardware in stores or any complex integrations with retailers.

About Madison Avenue Business Improvement District

Madison Avenue Business Improvement District is a public-private partnership established in 1996, with the goal of enhancing the quality of life for the community and its visitors. The 60-86 Madison Avenue District Management Association (DMA), a not-for-profit corporation, is under contract with the City of New York to manage the BID and supplement services to the community.

The BID extends from East 57th Street to East 86th Street on Madison Avenue, as well as the commercial areas of its adjacent side streets. The district includes approximately 250 buildings and 800 businesses, and features some of the world’s most celebrated boutiques, restaurants, hotels, galleries and residences. For more information, visit

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