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Credit: Liverpool ONE

MAC cosmetics launches new flagship at Liverpool One

World-leading beauty brand M·A·C Cosmetics has officially launched its 2,654 sq ft retail space at Liverpool ONE, serving as the brand’s new flagship location in the city.

Situated at 33 Paradise Street, the new store offers M·A·C’s cult-status product collection backed by the ethos of “by makeup artists, for makeup artists”, which has seen the brand consistently endorsed by professionals and celebrities since 1984.

The unique in-store experience includes a new ‘Virtual Try-On’ technology which allows customers to digitally sample an extensive range of eye and lip shades through application to photos or live videos. This innovative tool forms part of the store’s precautions for the safety of customers and staff, in line with government directives and Liverpool ONE’s own post-lockdown safety measures.

Along with M·A·C’s cruelty-free makeup, skincare, brushes and accessories, the new flagship also offers a dedicated pampering station, as well as having qualified make-up artists on hand to provide expert advice to customers.

Alison Clegg, Director, Asset Management, Grosvenor Europe, commented: “The opening of the new M·A·C Cosmetics flagship is a much-anticipated event for the many brand devotees in the Liverpool area. This is yet another significant launch for Liverpool ONE to celebrate post-lockdown, and M·A·C’s entrance is set to strengthen Paradise Street as a beauty hub in its own right, alongside Morphe and Too Faced.”

The announcement follows the launch of premium British sportswear pioneer Castore at Manesty’s Lane at Liverpool ONE, as well as the debut SGG Apparel pop-up at the destination’s South John Street. M·A·C’s launch also coincides with new figures released by Liverpool ONE which show the highest visitor footfall and spend at the destination since retailers reopened their doors on 15 June.

Cushman and Wakefield and Metis acted for Liverpool ONE. Cushman & Wakefield represented M·A·C Cosmetics.