London Designer Outlet - LDO Image: Realm
Management

Londoner Designer Outlet Offers Home Delivery Service

London Designer Outlet (LDO) at Wembley Park is the first UK outlet center to offer “Dropit”, the app-based, store-to-door delivery service.

All purchases bought at any of the scheme’s 50 stores can be gathered together and swiftly delivered to customers’ homes, hotels, or workplaces at a time and date of their choosing, with same-day deliveries available.

The service launched on 1 December 2018 and was free-of-charge for an initial period. This service gives visitors the opportunity to take their time enjoying restaurants, coffee shops, and the cinema, without the need to carry shopping bags. They can also enjoy the wider Wembley Park. The smartphone-based service is expected to boost revenue for LDO’s retailers.

The fully-insured service covers an unlimited number of shopping bags at a flat-rate of just £10.50 for delivery to customers’ preferred locations in mainland Britain – whether home, hotel, or work. Customers are offered their choice of delivery time slots. The service offers delivery within 24 hours. It combines the best of in-store and digital shopping. CACI research shows, nationally, 85% of spend still touches a physical store. With returns from online shopping five times higher than in-store, the fact that customers still prefer to touch, test, and try before they buy is confirmed.

By introducing delivery, LDO brings together the appeal of major retail brands at year-round outlet prices, with hassle-free convenience.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Management MORE

The Ten Commandments

Location marketing becomes increasingly important. This is the way to sustainably boost a shopping center’s frequency and revenue.

Always at your service!

Shopping centers gain their competitive edge with innovative support options that bind customers to them and motivates these customers to return.

How to transform retail properties into brands

Around three years ago, Immofinanz, which operates throughout Europe, decided to market its retail properties under the names Stop Shop and VIVO! Today, 80 Stop Shops provide daily consumer goods for Eastern and Southeastern European consumers.

It’s All About Connection

Marketing a location in 2019 is no longer about being the biggest retail space in a region, having a diverse mix of sought-after tenants, and handing out a few flyers. In order to stand out from the crowd, cope with rapid societal changes and expectations, and drive footfall, retail properties need to offer more than experiences: they need to create opportunities for people to connect. MK Illumination discusses how to forge connections and create a powerful location marketing strategy using light, design, and innovative thinking.

Community-led Approach Drives Footfall

For owners and managers of traditional retail-led assets, one of today’s biggest challenges is maintaining high levels of visitation in a fast changing, more omnichannel world. So, what strategies can we implement that really move the dial on footfall?

People in the European Retail Real Estate Industry

Recruitments, promotions and appointments in the European Retail Real Estate Industry.