Londoner Designer Outlet Offers Home Delivery Service

London Designer Outlet (LDO) at Wembley Park is the first UK outlet center to offer “Dropit”, the app-based, store-to-door delivery service.

All purchases bought at any of the scheme’s 50 stores can be gathered together and swiftly delivered to customers’ homes, hotels, or workplaces at a time and date of their choosing, with same-day deliveries available.

The service launched on 1 December 2018 and was free-of-charge for an initial period. This service gives visitors the opportunity to take their time enjoying restaurants, coffee shops, and the cinema, without the need to carry shopping bags. They can also enjoy the wider Wembley Park. The smartphone-based service is expected to boost revenue for LDO’s retailers.

The fully-insured service covers an unlimited number of shopping bags at a flat-rate of just £10.50 for delivery to customers’ preferred locations in mainland Britain – whether home, hotel, or work. Customers are offered their choice of delivery time slots. The service offers delivery within 24 hours. It combines the best of in-store and digital shopping. CACI research shows, nationally, 85% of spend still touches a physical store. With returns from online shopping five times higher than in-store, the fact that customers still prefer to touch, test, and try before they buy is confirmed.

By introducing delivery, LDO brings together the appeal of major retail brands at year-round outlet prices, with hassle-free convenience.

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