Coniq today announced that London Designer Outlet has selected its award winning customer engagement and loyalty platform to support the growth of the business. Opened in 2013 as the capital’s first outlet centre, and located next to Wembley Stadium, London Designer Outlet attracts more than seven million visitors a year.
London Designer Outlet’s marketing, retail and leasing teams will leverage the comprehensive suite of tools included in Coniq’s IQ Total Customer Engagement Platform to learn more about the shopping preferences and behaviours of their guests. This insight will be used to design and deliver personalised customer experiences that increase visits, dwell time and sales for brands.
“We chose Coniq because the company has a proven history of helping shopping centres profitably build loyalty with g their guests,” said Sue Shepherd, General Manager, London Designer Outlet. “London Designer Outlet’s success as a business is reliant on making our guests feel valued so it’s paramount that we embrace the best customer engagement and loyalty platform in the industry to deliver the personalised shopping experience our members expect when they visit the LDO.”
London Designer Outlet (LDO), owned by developer Quintain and managed by Realm Retail & Leisure Asset Management, is in the process of deploying Coniq’s IQ platform across its 50 designer brands and 20 restaurants, bars and cafes before expanding to the rest of Quintain’s retail and leisure destinations at Wembley Park.
LDO’s marketing team will collect, analyse and use customer data to segment guests based on attributes such as customer demographics, behaviour including in-store transactions, real-time geolocation, visit frequency and customer lifetime value. This will allow them to send highly personalised offers and content in real-time across multiple touch points including in-store, mobile app, website, social and email.
“We are incredibly excited to be working with the London Designer Outlet, an organisation that understands the value of using customer engagement and loyalty data. Our platform will help the client deliver unique and rewarding experiences for guests before, during and after they shop at one of the capital’s most iconic retail destinations,” said Ben Chesser, CEO of Coniq.
In recent months, Coniq has witnessed huge demand for its total customer engagement platform as shopping centre executives recognise the business value of loyalty programs to cost-effectively make up for lost sales caused by consumers shopping differently today. The company is planning a major product launch this fall that will transform the industry.