Westfield announces an exclusive global event with Grammy award winning artist Lady Gaga online and across its global network of flagship destinations to launch her forthcoming album with Tony Bennett, Love For Sale.
The star will stage a streamed performance celebrating jazz classics and her new duets album with Tony Bennett, Love For Sale, ahead of its official launch to the public on 1 October. The partnership with Westfield leverages the company’s virtual presence and physical locations to bring together fans and customers from across the globe in a one of a kind virtual-meets-physical hybrid concert.
The virtual and physical audience will hear Lady Gaga perform several new tracks from the album, either within physical Fan Zones in 21 Westfield centres across Europe and the US, including Westfield London, or online, where the experience will also unite fans with a ‘Watch Together’ function where Gaga lovers can meet up online in groups of six in their own private room.
Lady Gaga commented: “I love singing jazz music, and am very excited for everyone to hear my new album with Tony Bennett, Love For Sale. I am grateful to Westfield for helping bring me and my performance to my fans across the world even when I can’t travel to them.”
Caroline Puechoultres, Chief Customer Officer for Unibail-Rodamco-Westfield, commented: “To partner with Lady Gaga, who is such an iconic and powerful force in the industry, is a huge opportunity for us to bring consumers together virtually and physically to launch her new album. Our network of destinations offers the power to bring people together and share in memorable experiences in partnership with artists and brands. The safety of our visitors to Westfield is of upmost importance to us, and as such a wealth of measures are in place across all our centres including, hand sanitisers and extra cleaning to help provide reassurance to our guests during these uncertain times. We are delighted to deliver this 360 Gaga experience to fans and customers, particularly at our newly branded centres and hope the public enjoy the experience .”
Jurgen Grebner Executive Vice President International Interscope Records said: “Having worked with Westfield on a number of live music events, it’s really exciting to be able to take an artist performance to the next level across the Westfield audiences both online and off. The collaboration is a first for us where fans will be able to be part of Lady Gaga’s performance of jazz classics through the intimate streamed event, or at one of the 21 Fan Zones in ten different countries, truly bringing audiences together across the globe.”