Intu Merry Hill new store opening. Apricot the clothing store has opened in the centre in July 2020 Image: Shaun Fellows / Shine Pix Ltd

intu Merry Hill welcomes new women’s fashion store

Apricot, an independent British brand has opened the doors to its first West Midlands store at intu Merry Hill. The new 2,500 sq ft store will enhance the centre’s female fashion offering.

Apricot’s ethos is all about making fashion accessible, with well-made staples and trend-led fashion pieces featuring playful prints and bold pops of colour, their range is designed in London but takes inspiration from global travel and cultures.

Having launched in 2007, Apricot now operates 15 stores and 400 concessions in the UK and prides itself on delivering high quality clothing at affordable prices.

Apricot is the latest of more than 20 new and improved brands to arrive at the centre in the past 12 months, with the list including luxury retailer Flannels, top fashion brand Mango, and popular outdoor clothing and equipment outlet Mountain Warehouse, all of which are now open.

Martin Breeden on behalf of intu Merry Hill said: “We are excited to be welcoming back more of our visitors each week – both familiar faces and some new ones. Our new Apricot store gives them another reason to visit us.

“By joining the line-up at intu Merry Hill, Apricot will be able to target fashion conscious shoppers from across the West Midlands whilst further enhancing the centre’s already strong retail and leisure mix to provide even more compelling experiences for its millions of visitors.”

Sophia Ciampa, managing director of Apricot, said: “intu Merry Hill stands out as a fantastic retail destination and a popular location with shoppers in the region. We can’t think of a more perfect setting for our first store in the West Midlands, which will complement the centre’s already strong fashion line-up.”

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Waitrose appoints new Retail Director

The John Lewis Partnership announced that Tina Mitchell will join Waitrose as Retail Director.

Anette Simpson Appointed as Chair of ULI United Kingdom

The Urban Land Institute (ULI) has announced the appointment of Anette Simpson, director of development and partnerships, Legal & General Affordable Homes, as chair of ULI United Kingdom (ULI UK). She succeeds Vanessa Hale, director of research, BNP Paribas Real Estate, and will officially begin her voluntary two-year term on 1 July 2021.

Sonae Sierra avoided costs of €15 million in 2020 by implementing eco-efficiency measures

The Company has reduced its CO2 emissions by 84% since 2005 and electricity consumption by 66% since 2002.

Yardi Acquires We Are Forge Ltd to Further Expand Visitor Management Integrated with Access Control Capabilities

Yardi® announced the acquisition of We Are Forge Ltd (Forge), a Bristol, UK based software company, that specialises in visitor management and smart access control for a wide range of real estate asset classes including, office, retail, industrial, flexible workspace and the education sector.

Serravalle Designer Outlet goes beyond fashion with new state-of-the-art leisure concept

McArthurGlen is pleased to announce the official opening of "Play Land", a brand new 6,000 square metre leisure concept at Designer Outlet Serravalle that is dedicated to family entertainment. The 7 million euro attraction introduces a new state-of-the-art experiential element to the centre that further enhances the shopping experience for guests of all ages.

EXPO REAL: the network to meet again in Munich

Preparations for Expo Real 2021—to be held from October 11 to 13 at the trade fair center in Munich—run at full speed, opening a long-awaited perspective for the international real estate industry.