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ICSC award winners, Credit: ICSC

ICSC announced 2019 Solal Marketing Awards Winners

The Solal Marketing Awards showcases the very best of retail marketing across Europe and South Africa to reward those with the most effective campaigns.

The International Council of Shopping Centers (ICSC) is pleased to announce the recipients of the 2019 Solal Marketing Awards. Recognising best practice and outstanding marketing performance, the Solal Awards are seen as a benchmark of quality throughout the industry. The 2019 awards welcomed 164 entries from 22 different countries. The winners were announced at ICSC’s Retail Innovation Forum, which connects retail real estate professionals at the forefront of shaping the future of retail. They are as follows, by category:

Brand & Tenant Partnerships

• “Life in a Box” at Rødovre Centrum in Rødovre, Denmark

• “The First Artificial Intelligence Christmas Tree” at CityLife Shopping District in Milan, Italy

Corporate Social Responsibility

• “Katowicka for Autism” at Galeria Katowicka in Katowice, Poland

• “Eco Hub” at Dolphin Shopping Centre in Poole, United Kingdom
• “For Our See” at Diagonal Mar in Barcelona, Spain
• “Givin’ Yard Sale Store” at Akmerkez in Istanbul, Turkey

• “#BeYourself” at Sint Jorisplein in Amersfoort, Netherland
• “Drop Your Perception” at Churchill Square Shopping Centre in Brighton, United Kingdom
• “IT Children Academy” at Espark Eskisehir in Eskişehir, Turkey
• “Jurassic Escape Rooms” at Espacio León in León, Spain
• “Read Me a Book” at Forum Bornova in Izmir, Turkey
• “Redefine Properties Innovation Challenge” at Redefine Properties in Johannesburg, South Africa
• “St. Enoch – Meeting the Needs of Autistic Shoppers” at St. Enoch Centre in Glasgow, United Kingdom
• “The Latest of the World” at La Fabbrica at S. Stefano di Magra, Italy
• “The World of Comics” at Manufaktura in Lodz, Poland
• “Together We Can” at CNCC in Milan, Italy

Customer Services

• “Friends” at Rødovre Centrum in Rødovre, Denmark
• “Garden Resort” at Centro Commerciale I Portali in Modena, Italy
• “Posnania #better2gether” at Posnania in Poznań, Poland
• “SOS Christmas Gift at Kringlan” in Reykjavik, Iceland
• “The Hub: Customer Service Designed for Men” at Wijnegem in Wijnegem, Belgium

• “Forum Algarve Free Shuttle Bus Service” at Forum Algarve in Faro, Portugal

Grand Opening/Expansion/ Refurbishment

• “Pink Party” at Rødovre Centrum in Rødovre, Denmark
• “You are a Star” at Centro Comercial Torrecárdenas in Almeria, Spain

• “IKEA MEGA INTEGRATION” at MEGA Yekaterinburg in Yekaterinburg, Russian Federation

Public Relations

• “The Perfect Summer Job” at Wijnegem in Wijnegem, Belgium
• “If Mothers Run Shopping Centres” at Forum Erzurum, Forum Kayseri, Forum Magnesia, Forum Mersin and Forum Trabzon in Turkey
• “Time Travel in Love” (10/20/30/40 Years Challenge) at Marmara Forum in Istanbul, Turkey

Special Distinction

Under 10K
• “The Perfect Summer Job” at Wijnegem in Wijnegem, Belgium

• “Life in a Box” at Rødovre Centrum in Rødovre, Denmark

Strategic Marketing Activation

• “Area12 in A Day” at Area12 Shopping Centre in Turin, Italy

• “Discount Train” at Forum Gaziantep in Gaziantep, Turkey
• Repositioning Arena Mall to Transform Tenant Sales at Arena Mall in Budapest, Hungary

• “Once Upon a Time” at Rødovre Centrum in Rødovre, Denmark

Tactical Activation

• “Posnania Shopping Cardio Challenge at Posnania in Poznań, Poland

• “Change with Us” at MEGA Teply Stan in Moscow, Russian Federation
• “Forum Super League” at Forum Trabzon and Forum Kayseri in Turkey
• “Love to Share” at Marmara Forum in Istanbul, Turkey

• “Earn Points As You Spend At Gordion” at Gordion in Ankara, Turkey
• “Picnic en Ville” at Galeries St Lambert in Liège, Belgium