The Junta de Freguesia de Parque das Nações, also known as the site of the Lisbon World Exhibition in 1998, will leverage IQ Connect, the industry’s first complete location-based loyalty solution launched by Coniq in November 2020, to increase footfall and sales for the BID’s 500 retailers. Via a modern mobile app, the retailer’s location is georeferenced so local residents and tourists receive personalised offers and rewards. The Parque das Nações was developed to create a vibrant new district of modern Lisbon, combining residential, commercialism and tourism. It is one of the most famous tourist destinations in Portugal, with tens of thousands of tourists visiting local attractions every year. The historic district is also home to 23,000 residents and thousands of businesses.
The Junta de Freguesia de Parque das Nações will be the first organisation in Portugal to use the “power” of location data to identify and communicate with customers throughout the entire shopping journey by sending highly personalised, multi-channel communications before, during and after they visit retailers participating in this unique customer loyalty program. By creating geofences to anonymously identify the location of customers, which automatically triggers push notifications, residents and tourists of Parque das Nações will receive personalised incentives to encourage them to visit local stores. When they buy in-store, customers continue to receive highly relevant communications and offers – all the while earning points for future rewards.
Quick to deploy, IQ Connect comes with a suite of self-service tools that marketers access through Coniq’s total customer engagement and loyalty platform, IQ. These capabilities include real-time location tracking, advanced segmentation, dynamic offer and reward management, email and a modern geo-loyalty mobile app for sending high personalised push notifications.