Image: Icon Outlet at The O2
Ticker

Icon Outlet out-performs London post-lockdown

Icon Outlet has revealed its performance figures for the 12-week period post-lockdown, with sales increasing by 30% between the first week and the 12th. Sales have trended from approximately 65% of previous year like-for-like at reopening to around 95% like for like in weeks 11-12. Icon Outlet’s weekly footfall has also doubled since reopening and now stands at 75% of prior year footfall. The latter compares to an average footfall of 59% of pre-Covid levels for the average London High Street according to Springboard*.

Icon Outlet also reported a bumper August Bank Holiday, with like-for-like sales growing by 13% year-on-year.  The figures are evidence the shopping destination continues to buck the trend in London since reopening on the 15 June as an attractive and highly accessible location for visitors from Greater London and the South East.

The strength of Icon Outlet’s performance is a result of the urban outlet’s retail offer evolving post-lockdown, with international designer brand, Tommy Hilfiger Kids joining in recent weeks.  In addition, the recent opening of Haidilao Hot Pot is attracting a new domestic Chinese customer and Icon Outlet is building a reputation as the ‘go-to’ retail destination in the capital.

Speaking on behalf of AEG and Crosstree, Marion Dillon, Leasing Director for Icon Outlet, commented: “Icon Outlet had already established itself as a standalone retail destination offering something different in the capital, but that position is even stronger now as Londoners and visitors from the South East adjust to shopping in the new reality.  Icon Outlet’s great value premium brands and its unique experience are proving to be an enduring combination. We have created a successful retail community in which operators thrive due to the appeal of Icon Outlet and its position as a key part of The O2, the world’s number one events and entertainment venue.”

The line-up of latest brands complements the day-out destination offer at The O2 for families this summer. Up at The O2, the 90 minute roofwalk, which is suitable for ages 8+ has reopened with reduced capacity climbs offering an exhilarating view from the top of The O2.  Oxygen Freejumping trampoline park, Hollywood Bowl, London’s largest cinema with a 19 screen Cineworld multiplex and KickTown, the world’s first technology-led football challenge experience, are all now reopen.

*Footfall for High Streets in Greater London during week commencing August 30

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

BAML appoints new management team

Ballymore Asset Management Limited (BAML) has appointed Tony Hymers as Managing Director and Ross MacCaskill as Finance Director.

BIG Shopping Center raised 55 million euros at the Israeli stock exchange for further expansion in Serbia and the Balkans

The BIG Group intends to use the proceeds from this bond issue to continue its expansion in Serbia and in the Balkan region.

MAPIC 2021 back in Cannes and towards new retail mix

The international retail property market event will gather 8,200+ retail, property, food & leisure leaders from over 80 countries at the on-site event in the Palais des Festivals from November 30 to December 2, 2021.

CBRE becomes largest shopping center manager in Iberia

CBRE reaches the number of 50 shopping centers under management and leasing in 2021, amounting to 2.3 million sq m throughout the Iberian portfolio.

Newly umdasch shopfitted Julius Meinl on Vienna’s Graben reopened

After several months of renovation work, the traditional Viennese gourmet food store Julius Meinl on the prestigious Graben in Vienna presents itself in new light in the middle of the exclusive pedestrian zone.

AM Alpha acquires Nutgrove Retail Park in Dublin

The Munich-based family office AM alpha has completed a further transaction in Dublin this year with the acquisition of the Nutgrove Retail Park in a consistently strong trading location. This is the first major retail park trade in Dublin since 2018.