ACROSS | The European Retail Real Estate Magazine

Development | Ticker

“A Huge Amount of Pressure on Physical Retail”

The luxury department store El Palacio de Hierro in Querétano, Mexico is one of Gensler’s retail projects. Image: Gensler

The architecture firm Gensler approaches its work from the assumption that consumers go to physical stores for the experience — and want a seamless brand experience too.

Even architects today must consider the competition between online and offline retail.

Lara Marrero and Owain Roberts, both retail practice area leaders at Gensler, responded: “In the past, there was speculation that online would kill off physical retail. That’s not going to happen. However, there’s a huge amount of pressure on the physical to be an experience and to have all the best elements of online shopping; whether it’s contextual marketing, instant fulfilment, exclusive products, or personalization. Consumers go to physical stores for the experience, but want a seamless brand experience as well.”

Marrero and Roberts are backed by a stellar company. The design and architecture firm Gensler was founded in San Francisco in 1965. As of 2015, it operates offices in 46 cities in 16 countries and has more than 2,700 active clients. Globally, retail accounts for a large proportion of the projects the company works on.

Gensler has been named by VMSD (Visual Merchandising and Store Design) magazine as the Top Retail Design Firm for five years in a row and they have often been recognized with awards for their design work.

Testaments to art

Cadillac House on New York’s Hudson Street is one of the projects the architecture firm opened last year. This 1,100-sq-m, street-level space is not a dealership—you couldn’t buy a car there even if you wanted to.

Cadillac House in New York opened last year. Image: Gensler

Cadillac House in New York. Image: Gensler

It’s not a showroom, a retail destination, or a company workspace. It is a testament to art, culture, fashion, film, and the members of New York’s creative community who make it all possible. It embodies Cadillac’s willingness to push automotive innovation past established norms.

The space physically extends Cadillac’s recently issued challenge to “dare greatly”—an ethos that draws inspiration from past individuals who defied convention and changed the world in the process.

The luxury department store El Palacio de Hierro is another Gensler project. The city of Querétaro lies two hours north of Mexico City. As the capital of the most diverse of Mexico’s states, Querétaro is attracting investors with big plans for the historic colonial town.

When the Mexican retail chain El Palacio de Hierro asked Gensler to design a 28,000-sq-m luxury department store there, it set out to uncover the region’s DNA through site and field research. To begin, Gensler created a storyline that spoke compellingly to Querétaro’s varied landscape and rich spirit, including its high desert, tropical forests, and lush jungle to the east, and dusty brown hills and tumbleweeds to the west.

Image: Gensler

Image: Gensler

Image: Gensler

Image: Gensler

Image: Gensler

Image: Gensler

Image: Gensler

Image: Gensler

 

 

 

 

 

Follow ACROSS on

Download

fb-art 150

Ticker

Inditex opens its first stores in Belarus

Inditex has opened its first stores in Belarus, reaching 94 markets with commercial presence.

HALF YEAR 2017 RESULTS: FUNDS FROM OPERATIONS OF $343 MILLION

Westfield Corporation has announced its half year results with Funds From Operations (FFO) for the six months ended 30 June 2017 of $343m, in-line with forecast.

ATRIUM PROMOTES SCOTT DWYER TO GROUP COO

Atrium European Real Estate Limited announces that it has promoted Scott Dwyer to the position of Group Chief Operating Officer, effective 1 October 2017.

ATRIUM EUROPEAN REAL ESTATE – FIRST HALF RESULTS

Atrium European Real Estate Limited, a leading owner, operator and redeveloper of shopping centres and retail real estate in Central and Eastern Europe, announces its results for the first half of 2017.

Warburg-HIH Invest acquires local retail centre in Aachen for retail fund

Warburg-HIH Invest Real Estate has acquired a fully leased local retail centre in Aachen for the open Special AIF "Warburg-HIH Perspektive Einzelhandel: Fokus Nahversorgung", which was launched in May 2017.

Westquay welcomes global brands Smiggle and Yankee Candle to Southampton

Hammerson announces that Smiggle, the Australian stationery retailer, and Yankee Candle, the home fragrance specialists, are to join the line-up of brands at Westquay, the South Coast’s premier retail and leisure destination.