ACROSS | The European Retail Real Estate Magazine

Development | Ticker

“A Huge Amount of Pressure on Physical Retail”

The luxury department store El Palacio de Hierro in Querétano, Mexico is one of Gensler’s retail projects. Image: Gensler

The architecture firm Gensler approaches its work from the assumption that consumers go to physical stores for the experience — and want a seamless brand experience too.

Even architects today must consider the competition between online and offline retail.

Lara Marrero and Owain Roberts, both retail practice area leaders at Gensler, responded: “In the past, there was speculation that online would kill off physical retail. That’s not going to happen. However, there’s a huge amount of pressure on the physical to be an experience and to have all the best elements of online shopping; whether it’s contextual marketing, instant fulfilment, exclusive products, or personalization. Consumers go to physical stores for the experience, but want a seamless brand experience as well.”

Marrero and Roberts are backed by a stellar company. The design and architecture firm Gensler was founded in San Francisco in 1965. As of 2015, it operates offices in 46 cities in 16 countries and has more than 2,700 active clients. Globally, retail accounts for a large proportion of the projects the company works on.

Gensler has been named by VMSD (Visual Merchandising and Store Design) magazine as the Top Retail Design Firm for five years in a row and they have often been recognized with awards for their design work.

Testaments to art

Cadillac House on New York’s Hudson Street is one of the projects the architecture firm opened last year. This 1,100-sq-m, street-level space is not a dealership—you couldn’t buy a car there even if you wanted to.

Cadillac House in New York opened last year. Image: Gensler

Cadillac House in New York. Image: Gensler

It’s not a showroom, a retail destination, or a company workspace. It is a testament to art, culture, fashion, film, and the members of New York’s creative community who make it all possible. It embodies Cadillac’s willingness to push automotive innovation past established norms.

The space physically extends Cadillac’s recently issued challenge to “dare greatly”—an ethos that draws inspiration from past individuals who defied convention and changed the world in the process.

The luxury department store El Palacio de Hierro is another Gensler project. The city of Querétaro lies two hours north of Mexico City. As the capital of the most diverse of Mexico’s states, Querétaro is attracting investors with big plans for the historic colonial town.

When the Mexican retail chain El Palacio de Hierro asked Gensler to design a 28,000-sq-m luxury department store there, it set out to uncover the region’s DNA through site and field research. To begin, Gensler created a storyline that spoke compellingly to Querétaro’s varied landscape and rich spirit, including its high desert, tropical forests, and lush jungle to the east, and dusty brown hills and tumbleweeds to the west.

Image: Gensler

Image: Gensler

Image: Gensler

Image: Gensler

Image: Gensler

Image: Gensler

Image: Gensler

Image: Gensler

 

 

 

 

 

Follow ACROSS on

Download

fb-art 150

Ticker

INGKA CENTRES (FORMERLY IKEA CENTRES) LAUNCHES HANDS-FREE SHOPPING IN RUSSIA

Ingka Centres, formerly IKEA Centres, has launched Hands-free Shopping at three of its MEGA branded Russian shopping malls. It is thought to be the first time the service has been brought to multiple retail destinations of this size in Russia, and reflects Russian consumer demands for convenience, quality service, and time saving in a more omni-channel world.

Arena Mall is transforming, becoming a landmark shopping and entertainment destination for Bacau

Romania: Arena Mall shopping center in Bacau, a reference for the retail market in the Moldova region, will enter into a comprehensive extension and modernization process that will result in a 60% increase of its leaseable area and in the construction of a multi-storey car park.

Excellent retail investment performance and an influx of new brands

Poland: JLL advisory agency summarizes the situation on the retail market at the end of Q3 2018.

Seasalt brings Cornish style to The Mall at Cribbs Causeway, Bristol

UK: The joint owners of The Mall at Cribbs Causeway, intu and M&G Real Estate, have announced that Seasalt Cornwall and Schuh Kids will be the latest new brands to join the centre, while specialist holiday operator TUI confirms an expansion.

SOLIDARITY DAY @ CARROUSEL DU LOUVRE

As part of the Solidarity Day initiatives, on 19 September 2018, a 50-strong group of Unibail-Rodamco-Westfield employees gathered in Paris for a day of giving back, dedicating their time and energy to an association supported by Carrousel du Louvre – one of Unibail-Rodamco-Westfield’s shopping centres.

KLÉPIERRE HOLDS INVESTOR DAY IN THE NETHERLANDS

Klépierre is holding its Investor Day in Amsterdam and Utrecht today.