ACROSS | The European Retail Real Estate Magazine

Development | Ticker

“A Huge Amount of Pressure on Physical Retail”

The luxury department store El Palacio de Hierro in Querétano, Mexico is one of Gensler’s retail projects. Image: Gensler

The architecture firm Gensler approaches its work from the assumption that consumers go to physical stores for the experience — and want a seamless brand experience too.

Even architects today must consider the competition between online and offline retail.

Lara Marrero and Owain Roberts, both retail practice area leaders at Gensler, responded: “In the past, there was speculation that online would kill off physical retail. That’s not going to happen. However, there’s a huge amount of pressure on the physical to be an experience and to have all the best elements of online shopping; whether it’s contextual marketing, instant fulfilment, exclusive products, or personalization. Consumers go to physical stores for the experience, but want a seamless brand experience as well.”

Marrero and Roberts are backed by a stellar company. The design and architecture firm Gensler was founded in San Francisco in 1965. As of 2015, it operates offices in 46 cities in 16 countries and has more than 2,700 active clients. Globally, retail accounts for a large proportion of the projects the company works on.

Gensler has been named by VMSD (Visual Merchandising and Store Design) magazine as the Top Retail Design Firm for five years in a row and they have often been recognized with awards for their design work.

Testaments to art

Cadillac House on New York’s Hudson Street is one of the projects the architecture firm opened last year. This 1,100-sq-m, street-level space is not a dealership—you couldn’t buy a car there even if you wanted to.

Cadillac House in New York opened last year. Image: Gensler

Cadillac House in New York. Image: Gensler

It’s not a showroom, a retail destination, or a company workspace. It is a testament to art, culture, fashion, film, and the members of New York’s creative community who make it all possible. It embodies Cadillac’s willingness to push automotive innovation past established norms.

The space physically extends Cadillac’s recently issued challenge to “dare greatly”—an ethos that draws inspiration from past individuals who defied convention and changed the world in the process.

The luxury department store El Palacio de Hierro is another Gensler project. The city of Querétaro lies two hours north of Mexico City. As the capital of the most diverse of Mexico’s states, Querétaro is attracting investors with big plans for the historic colonial town.

When the Mexican retail chain El Palacio de Hierro asked Gensler to design a 28,000-sq-m luxury department store there, it set out to uncover the region’s DNA through site and field research. To begin, Gensler created a storyline that spoke compellingly to Querétaro’s varied landscape and rich spirit, including its high desert, tropical forests, and lush jungle to the east, and dusty brown hills and tumbleweeds to the west.

Image: Gensler

Image: Gensler

Image: Gensler

Image: Gensler

Image: Gensler

Image: Gensler

Image: Gensler

Image: Gensler

 

 

 

 

 

Follow ACROSS on

Download

fb-art 150

Ticker

Uterqüe opens its first ‘for&from’ store for the integration of disabled people

Uterqüe is now part of Inditex's ‘for&from’ programme devoted to the integration of people with disabilities into the work place having opened its first store under this community scheme in The Style Outlets shopping centre in San Sebastián de los Reyes (Madrid).

3rd International Restaurant Real Estate Congress 2018, MAY 29 – 30, BERLIN, GERMANY

The 3rd International Restaurant Real Estate Congress will be held on May 29 and 30, 2018 in Colonia Nova, Berlin.

“Easy Dining” pilot project: ECE tests digital ordering service for food retailers at Skyline Plaza Frankfurt

ECE has launched the test of another innovative pilot project at Skyline Plaza in Frankfurt: By introducing “Easy Dining”, ECE for the first time provides a digital platform at one of its operated centers where customers can order and pay their food and drinks at the food court online.

NEINVER opens Halle Leipzig The Style Outlets Phase II

NEINVER has officially opened the Phase II expansion of Halle Leipzig The Style Outlets.

VAPIANO and HMSHost International sign for the development of joint opening VAPIANO restaurants at airports and railway stations

VAPIANO SE and HMSHost International BV are exploring the opening of VAPIANO restaurants through its subsidiary, VAPIANO Franchising International GmbH. Locations include airports, railway stations and outlet centers in the United Kingdom, Scandinavia, Germany and the Netherlands. The restaurants will be specifically designed and engineered towards the needs and demands in travel locations, with eat in and takeaway options.

SUCCESSFUL RELAUNCH FOR THE BOULEVARD

Northern Ireland’s premier outlet shopping destination, The Boulevard, is delighted to report a successful relaunch this spring attracting new retailers in the process.