Hines, the international real estate firm, announced that three retail projects were nominated as finalists in the Best Outlet Center category at the MAPIC Awards 2021 in Russia, managed by the International Development Company. Outlet Village Belaya Dacha was awarded the Best Outlet Center.
Outlet Village Belaya Dacha, unique in format and architecture, opened in 2012 and became the first outlet center in Russia and one of the largest outlets in Europe with a total leased area of over 34,000 square meters with permanent discounts from 30% up to 80%.
Today, the outlet has more than 180 single and multi-brand stores such as TSUM Outlet, Bosco Outlet, Sandro, Maje, Montblanc, Boss, Tommy Hilfiger, Michael Kors, Furla, Calvin Klein, 12Storeez, Sandro, New Balance, Hugo Boss, Pinko, Patrizia Pepe and many others.
In the first half of 2021, a large-scale relocation and renovation of Nike and Puma boutiques (with a total area of about 1,500 square meters) took place in a new concept, first Russian outlet boutique Polo Ralph Lauren opening, as well as the famous brands Liu Jo, Dirk Bikkimbergs, Helly Hansen and the Pizza22cm gastronomy project openings. The Tommy Hilfiger boutique will open in a new format soon.
“Despite a number of adjustments made by the pandemic sales of Outlet Village Belaya Dacha in 2021 increased by 7% compared to 2019, and the attendance remained at the level of 2019,” commented Antoni Gascon, Retail Director at Hines.
Outlet Village Belaya Dacha was designed to mirror a small European town style. All stores are located in detached buildings on small narrow streets. In addition, monthly promotions in the shopping center make shopping truly bargain and attractive.
The outlet provides numerous cafes, restaurants with summer verandas and playgrounds, as well as convenient transport from the Kotelniki metro station.
In October 2018, the shopping center passed BREEAM In-Use certification and became the first shopping center in Russia to receive an Excellent rating in two categories Asset and Building management.