Balfin’s innovative loyalty program was distinguished due to exceptional communication mechanisms between the brand and the consumer, that lead to driving brand loyalty.
In Loyalty awards 2020, organized by Boussias Communications in Athens, Greece, the best ongoing customer loyalty projects from the leaders of the market in different sectors (such as banks, big retailers, energy, and insurance providers, etc.) get nominated for excellence, both in development and innovation.
The Happy program is an innovative program, based on members’ purchases and combines leading companies and major brands in Albania under the same schema. Four Companies, such as Neptun, Spar, Jumbo and Fashion Group Albania, are participating in the scheme since day one, aiming to provide unique privileges, with high perceived value.
Owners of Happy card get rewards and become part of discounts and special offers that help them earn more points. Beside the multiple benefits that the members of the program enjoy, they also get an enhanced customer experience and personalized communication.