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Hamleys set to join centre:mk for its first store in the region

centre:mk has announced that world-renowned British toy emporium, Hamleys, has selected centre:mk for its latest pop-up retail concept, bringing its unique brand to the region for the first time post lockdown.

Located at 148 Midsummer Arcade for four months, the 2,767 sq ft unit is home to Hamleys’ immersive toy wonderland, housing a selection of games, puzzles, arts and crafts from brands such as Lego, Barbie and Playmobil – including the iconic Hamleys Teddy Bears.  The store also stocks Hamley’s own exclusive toy collections.  With something for all ages, Hamleys at centre:mk features expert toy demonstrators and exciting in-store appearances from much-loved characters to create an immersive experience for customers.

centre:mk’s Hamleys store forms part of the brand’s global bricks-and-mortar network, comprising nearly 200 locations worldwide.  Honoured with two Royal Warrants, Hamleys remains the oldest and largest toy retailer in the world.

As one of the UK’s top 10 shopping centres, located 30 minutes from London, centre:mk is expecting a strong re-opening on December 2, having significantly outperformed national and regional footfall benchmarks by at least 33% in week 44.