Image: Haidilao | Hammerson
Ticker

Haidilao chooses Bullring for first restaurant outside London

Hammerson has announced that Haidilao, China’s largest hot pot restaurant chain, has selected Bullring for its first site in the UK outside of London. The 8,073sq ft restaurant will join Brown’s and Wagamama in St Martin’s Square, and is set to launch in early 2021.

Founded in 1994 in China’s Sichuan Province, Haidilao now has over 750 restaurants globally including: China, Singapore, Thailand, Indonesia, South Korea, Japan, the US, Canada, and Australia. The Bullring restaurant will be the brand’s first outside of London and only its third site in the UK.

The new restaurant will include traditional hot pots at every table, and customers will be able to choose from the brand’s renowned soups, as well as cook their choice of meat, vegetables and noodles in the Chinese tradition.

Iain Mitchell, UK Commercial Director at Hammerson, added: “Bullring and Grand Central remains one of the nation’s leading retail and leisure destinations, and the fact that a global brand like Haidilao has chosen the centre for its first restaurant outside of London really demonstrates that. Restaurants and bars are having a really tough time at the moment, but today’s announcement shows that with the right brand in the right location, there is still scope for growth.”

A spokesperson for Haidilao said: “As the UK’s second city, and one with a large multi-cultural population, Birmingham is the ideal location for the first restaurant outside of London. In our national expansion plans, the Bullring provides us with the high footfall, strong reputation and central position that we seek.”

Safety is a priority for all brands in Bullring and Grand Central, and the destination has introduced a range of new safety measures including: a one-way system, an enhanced cleaning regime, and footfall monitoring to ensure that social distancing guidelines can be followed at all times. Further information on the safety measures that will be introduced at Haidilao will be announced later in the year.

Today’s news follows the recent reopening of the newly refurbished 9,000 sq ft flagship The Entertainer store. The brand invested £1m in the unit and created a fully immersive space, as well as its first Early Learning Centre shop-in-shop.

The Bullring is one of three destinations that comprise the Bullring Estate, with Grand Central and Link Street. Hammerson recently invested £2 million in enhancements to Grand Central’s New Street Mall, the key link to New Street and Stephenson Place. The works created more light, and include new seating and an enhanced experience for visitors.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Shelley Sandzer promotes Tony Levine to Director of Leasing

Shelley Sandzer has promoted Tony Levine to Director of Leasing. Tony will work alongside joint-Managing Partner, Ted Schama, in representing leading landlords in securing new F&B and leisure brands for their destinations.

Angelo Gordon and Kintyre acquire Park Center Treptow in Berlin

A joint venture partnership between Angelo Gordon, a global investment manager, and Kintyre the Frankfurt-based independent real estate investor and asset manager, have acquired Park Center Treptow in Berlin.

Slovak National Theater Summer Gala at Eurovea Square

After corona lock down, cultural events were missed by many.

Realm announces flurry of international brands set to join Livingston Designer Outlet in Scotland

Specialist asset manager, Realm, has exchanged with three new global brands opening at Scotland’s largest outlet centre, Livingston Designer Outlet. The deals, totalling 6,060 sq ft, include PUMA, Samsonite and Police and reflect the centre’s strong trading period during Q2 2021 following the reopening of non-essential retail in April.

Decathlon expands into Styria for the first time: Austria’s most modern store opens in Seiersberg-Pirka in 2022

Sports enthusiasts in Styria can look forward to Decathlon's first branch in Styria. The French sporting goods manufacturer and retailer is opening its fourth location in Austria in Seiersberg-Pirka, south of the provincial capital Graz. Already in the first half of 2022, athletes from the region will have access to high-quality sporting goods for more than 70 sports on an area of 3,000m2. Styrian athletes will find everything their hearts desire in Austria's most modern Decathlon store in the near future.

British Corner Shop Opens European Distribution Centre

Bristol-based online grocery store,  British Corner Shop, has  announced it has opened a  new warehouse  in  the Netherlands after Brexit caused a surge in demand across Europe.