Working alongside Pradera and Gropius Passagen, BWP will deliver integrated, full-service marketing support to help solidify Gropius Passagen’s position as South Berlin’s main retail and community hub. With approximately 95,000sqm of lettable space, the scheme is home to around 150 stores, including Foot Locker, Primark and Deichmann.
Rhys Evans, Chief Executive of Pradera, Asset Manager of Gropius Passagen commented:
“We are pleased to be partnering once again with BWP, a trusted team with a proven track record of delivering high-impact marketing activity that truly drives asset value. Having worked with the team for over eight years, I’m confident that we will achieve equally outstanding results for our European schemes.”
Richard Beasley, CEO of BWP commented:
“We’re delighted to be appointed to work on Berlin’s premier retail destination and to be part of the dedicated Pradera team. Our agency has always been immersed in retail and leisure, so the opportunity to bring BWP’s specialist creative insight and results-driven approach to the German retail market is an exciting one. We look forward to being an integral part of the Gropius Passagen success story.”
