The project will result in a more vibrant and engaging entrance to its flagship destination Grand Central – the retail and F&B destination integrated with the busiest transport hub outside London, Birmingham New Street.
The first phase of the project will be delivered in October, and focuses on upgrades to the internal walkway of New Street Mall, including new seating to provide a more relaxed atmosphere and increased dwell time, pilaster treatments to revitalise the destination’s store fronts, and an innovative light installation.
Phase two is projected to complete in Spring 2020, and will involve an upgrade to the double-height atrium entrance at Grand Central, to enhance the visibility of the destination and cement its position as one of the most memorable landmarks in Birmingham.
Conrad Bacon, Portfolio Director, said: “This £2m project will transform New Street Mall and Grand Central, creating a fresh and dynamic entrance, with an eye-catching double-height atrium. Across our portfolio, we’re always looking at ways to improve the experience for our partners and customers, and this is a fantastic example of that. Bullring & Grand Central is one of the UK’s best retail and leisure destinations, and the investment we’ve announced today will help ensure we continue to deliver for both consumers and brands for many years to come.”
Grand Central has attracted a number of brands in 2019, including Herman Ze German’s first site outside of London, popular US fried chicken brand Slim Chickens, and feline friendly eatery Kitty Café. It was also recently revealed that designer childrenswear retailer Base will also be opening in the destination.