Belfast's beloved retail and leisure destination, Victoria Square, Northern Ireland /// © Commerz Real
Belfast's beloved retail and leisure destination, Victoria Square, Northern Ireland /// © Commerz Real

Global Retailer to Debut in Northern Ireland at Victoria Square

Belfast’s leading retail and leisure destination, Victoria Square will welcome international lifestyle brand Abercrombie & Fitch later in 2026, making it the retailer’s debut location in Norther Ireland.

The new Abercrombie & Fitch store will be located on the upper ground floor, in between LEGO and Sephora, the latter of which made its island of Ireland debut last month. The store will showcase its timeless lifestyle brand heritage for women and men, diversifying the retail offer at Victoria Square.

This signing comes off the back of a wave of success throughout last year. In 2025, the center welcomed over 51,000 sq ft of new retailers and regional debuts, including SpaceNK, Bershka, LEGO, and Sephora, as well as a relocation and upsize for Inditex favorite, Pull & Bear. These additions not only drove footfall and created 206 new jobs for the Belfast community but also highlighted Victoria Square’s appeal and desirability as a regional must for independent and international brands. This success has carried into 2026, with footfall up 26% so far this year vs the same period in 2025.

“The signing of Abercrombie & Fitch showcases Victoria Square as a key location for retail brands and is a result of the immense success we built throughout 2025. This signing builds on this momentum, creating more jobs, driving additional footfall, and amplifying brand confidence and interest in Victoria Square,” says Julie King, Senior Asset Manager at Commerz Real.

(dp)

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