Credit: Gebr. Heinemann

Global customer loyalty programme with a local touch: Travel Retail Norway launches “Heinemann & Me”

Gebr. Heinemann has adapted its global customer loyalty programme to the local market requirements and developed a tailor-made solution for Norway.

Passengers in Oslo, Bergen, Trondheim, Stavanger and Kristiansand can now benefit from the advantages of the international “Heinemann & Me” customer loyalty programme. The shops at the Norwegian airports are operated by Travel Retail Norway (TRN), a joint venture between Gebr. Heinemann and Norse Trade, under the name “Tax Free Norway”. The customer loyalty programme is thus called “Tax Free & Me – a Heinemann & Me Member”. “Tax Free & Me” members enjoy the same advantages as “Heinemann & Me” members and can collect points, redeem coupons and look forward to exclusive discounts at all the locations participating in the customer loyalty programme.

“We are delighted to be taking this important step in the international expansion of our customer loyalty programme together with our partners TRN and the airport operator Avinor. Norway is a highly relevant market for us. The Norwegians are very loyal Duty Free customers and, thanks to our loyalty programme, we are now able to use this huge potential even better,” said Florian Seidel, Vice President EMEA at Gebr. Heinemann.

Tailor-made solution for local market requirements

“More and more travellers in Norway come from other locations where Gebr. Heinemann is operative. By integrating into the world of ‘Heinemann & Me’ we can strengthen our ‘Tax Free Norway’ brand and expand the shopping experience for our customers. The tailor-made local solution ‘Tax Free & Me’ with its own name and own look and feel once again affirms the successful, customer-oriented partnership between Gebr. Heinemann and TRN,” commented Tore Hov, Managing Director at TRN.

With its international loyalty programme, Heinemann is a travel companion for passengers at currently 24 airports in six countries and on 13 cruise ships. All the members benefit from advantages, special offers, discount promotions, special services and many partner privileges through the Collect Me and Surprise Me loyalty mechanisms.

Understanding customers’ individual demands better

“With our loyalty programme, we are strengthening the relationship with our customers and we get to know them even better. In this way, we are able to continually modify and enhance the shopping experience in order to meet the identified needs of customers. This allows us to appeal to our customers in an even more targeted manner and to make offers tailored to their preferences. This is an important lever for increasing customer satisfaction and thereby sales and frequency in our shops,” said Anja Zettel, Head of Brand and Customer Communication at Gebr. Heinemann.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Revcap sells six Metro stores to MiDEAL Real Estate Funds

Revcap has sold six Metro stores with a total leasable area of ca. 130,000 sq m to Israeli fund manager MiDEAL Real Estate Funds.

CBRE sells BIG Shopping Park in Copenhagen to M&G

CBRE Investment Management, on behalf of the European Co-Investment Fund (ECF), has sold BIG Shopping Park in Copenhagen, owned in a joint venture with Portus Retail Partners to M&G Real Estate–part of M&G plc’s £65 billion private assets and alternatives business. The sale represents one of the largest European single-asset retail transactions.

Trei borrows another €27.5 Million for Retail Parks in Poland

Trei Real Estate borrowed €27.5 million in its first financing arrangement with the Polish bank Pekao. Collateral for the loan was provided in the form of seven Vendo Parks in Poland, all of which were completed during the past twelve months.

MPC Properties buys Delta City shopping center in Belgrade

MPC Properties acquired Delta City shopping center (open since 2007), expanding its portfolio to five regional retail assets with the latest, BEO Shopping Center opening in June 2020.

Mixed-use tower Timber Pioneer in Frankfurt receives building permits

The construction of the project developed by UBM Development and Paulus Immobilien is entering the implementation phase.

Newsec recruits Patrik Attemark as new CEO

Newsec will gather their present operations in seven countries under a single organization, led by Patrik Attemark who has been recruited as new CEO as of December.