Credit: Gebr. Heinemann
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Global customer loyalty programme with a local touch: Travel Retail Norway launches “Heinemann & Me”

Gebr. Heinemann has adapted its global customer loyalty programme to the local market requirements and developed a tailor-made solution for Norway.

Passengers in Oslo, Bergen, Trondheim, Stavanger and Kristiansand can now benefit from the advantages of the international “Heinemann & Me” customer loyalty programme. The shops at the Norwegian airports are operated by Travel Retail Norway (TRN), a joint venture between Gebr. Heinemann and Norse Trade, under the name “Tax Free Norway”. The customer loyalty programme is thus called “Tax Free & Me – a Heinemann & Me Member”. “Tax Free & Me” members enjoy the same advantages as “Heinemann & Me” members and can collect points, redeem coupons and look forward to exclusive discounts at all the locations participating in the customer loyalty programme.

“We are delighted to be taking this important step in the international expansion of our customer loyalty programme together with our partners TRN and the airport operator Avinor. Norway is a highly relevant market for us. The Norwegians are very loyal Duty Free customers and, thanks to our loyalty programme, we are now able to use this huge potential even better,” said Florian Seidel, Vice President EMEA at Gebr. Heinemann.

Tailor-made solution for local market requirements

“More and more travellers in Norway come from other locations where Gebr. Heinemann is operative. By integrating into the world of ‘Heinemann & Me’ we can strengthen our ‘Tax Free Norway’ brand and expand the shopping experience for our customers. The tailor-made local solution ‘Tax Free & Me’ with its own name and own look and feel once again affirms the successful, customer-oriented partnership between Gebr. Heinemann and TRN,” commented Tore Hov, Managing Director at TRN.

With its international loyalty programme, Heinemann is a travel companion for passengers at currently 24 airports in six countries and on 13 cruise ships. All the members benefit from advantages, special offers, discount promotions, special services and many partner privileges through the Collect Me and Surprise Me loyalty mechanisms.

Understanding customers’ individual demands better

“With our loyalty programme, we are strengthening the relationship with our customers and we get to know them even better. In this way, we are able to continually modify and enhance the shopping experience in order to meet the identified needs of customers. This allows us to appeal to our customers in an even more targeted manner and to make offers tailored to their preferences. This is an important lever for increasing customer satisfaction and thereby sales and frequency in our shops,” said Anja Zettel, Head of Brand and Customer Communication at Gebr. Heinemann.

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