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GfK: How to navigate external shocks like COVID-19 and come out on top

Events like COVID-19 cause disruption on multiple fronts. However, spotting the early indications within the noise can turn chaos into success.

GfK tracks actual weekly sales and pricing across major retail channels to identify the early signs of disruption and help to understand the extent and timing of any impact on supply chains, retail sales and consumer behaviour. In many markets GfK also adds consumer and retailer insights, to show the factors driving those changes and how retailers are responding. The continually updated insights support in making fast, informed decisions, so one can navigate disruption and come out on top.

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