On May 16, the Hamburg Travel Retailer officially opened the shop areas on the cruise ship. This was the day that Mein Schiff 4 started from Hamburg for its summer trips to Scandinavia; it travels the oceans of the world with its some 2,500 guests.
The cooperation between the Hamburg shipping company and Gebr. Heinemann, which has been successful now for more than ten years, was extended for all ships until 2026. “Our long-standing excellent cooperation with TUI Cruises has proven its worth. We have shown on all other ships operated by the shipping company that we have a profound understanding of the mostly German customers and know what they want. TUI Cruises’ continued trust is truly an honour for us and we are delighted to be able to offer cruise guests on Mein Schiff 4 a diverse shopping experience on the world’s oceans with numerous product innovations along with the ideal ‘retailtainment’,” said Ricarda Frenzel-Beyme, Director Cruise Liner at Gebr. Heinemann.
The approximately 520 sq m of the “Neuer Wall” retail area are now operated by Gebr. Heinemann and are divided into four areas: one for perfume & cosmetics, one with textiles and accessories, one for the “Mein Schiff” merchandise collection, combined with toys and sweets, spirits and tobacco as well as a jeweller. The on-board shops extend over two decks and provide a good background for the passengers to shop and stroll.