Krefeld///Germany – Fressnapf | Maxi Zoo has published its financial results for 2025 and once again confirms its resilience in an overall challenging market environment. The successful progress of the internationalization strategy and the consistent transformation of the business model underscore the long-term ambition of being the leading and fastest-growing omnichannel specialty retailer for pet supplies in Europe.
In 2025, Fressnapf | Maxi Zoo achieved a revenue growth of 2.5 percent to a total of 3.7 billion euros, driven primarily by dynamic revenue performance in its international markets and the consistent expansion of recent years. At the same time, operating profit rose by approximately 11 percent to a total of 380 million euros. Key drivers included the company’s continued cost discipline, the adjustment of central structures , and the dynamic revenue growth of foreign subsidiaries in growing markets.
Among the most important milestones 2025 were
- A noticeable increase in cost efficiency, the adaptation of corporate structures in line with the internationalization strategy, and the consistent implementation of the transformation underway, e.g., in the areas of category management and marketing.
- The successful launch of the new e-commerce logistics centre in Nörvenich as a central hub for Germany, France, Belgium, and Luxembourg, as well as, in the future, the Netherlands.
- The successful opening of the Asia Office, which, thanks to its proximity to Asian suppliers, will shorten the time-to-market for innovative, high-quality, and competitively priced products.
International business as a key success factor: 67% of total revenue
Fressnapf | Maxi Zoo operates in 15 countries, market leader in nine of them, and runs a total of 2.888 stores – including franchise stores and joint ventures. By 2025, the company opened a total of 195 new stores, with a strategic focus on growth markets such as France (66), Italy (40), and Poland (26). The company thereby achieved their expansion targets in full. In addition, the company is implementing a new concept for inner-city locations and has opened three urban stores in Copenhagen (2) and Paris (1). The new urban concept brings Fressnapf into the major cities of its core markets, focusing on a hyper-local product range and, through its integration with quick commerce, tapping into highly attractive customer groups.
The international share of revenue will account for 67 percent of the Group’s total revenue in 2025, representing a slight increase. This is a clear indicator of the company’s international strength. Germany remains the largest market at 33 percent, followed by Italy (21%), France (16%), and the Alpine region – namely Austria and Switzerland, which together contribute 11 percent to total revenue. Poland will make a significant contribution in 2025, accounting for 5 percent of international revenue. Underscoring – alongside France and Italy – its role as a key growth driver in the medium term. In its core markets, Fressnapf | Maxi Zoo holds an average market share of 17 percent , thereby occupying a leading position in the European pet market.
“The robust revenue growth and significant increase in operating profit in fiscal year 2025 reflect our successful international growth ambitions. They are the result of the consistent transformation of our business model. Despite an overall challenging market environment, we were able to further improve our key financial metrics. We will continue to boldly pursue this path in 2026,” said Florian Wieser, CFO of Fressnapf | Maxi Zoo.
Outlook for 2026
In 2026, Fressnapf | Maxi Zoo will consistently continue its ambitious growth course – with a clear focus on customer centricity, sustainable scaling, and cost discipline.
The goal remains to maintain the pace of expansion in terms of new store openings. The focus is on particularly attractive markets such as France and Poland, as well as the expansion of urban stores. In 2026, brick-and-mortar expansion will be complemented by a more integrated retail approach: omnichannel formats such as “Click & Collect” and smart pricing models will continue to be rolled out consistently across Europe. In addition, the e-commerce business will be continuously expanded. The goal is to create a seamless experience for customers across all channels in a growing online market.
Another key driver of scalable growth will be the expansion of the “Fressnapf Friends” loyalty program, which creates a strong differentiation and customer loyalty through personalized benefits for customers.
“In 2026 we will improve our core value proposition, drive our format and store sales densities and strengthen our core capabilities. In addition, we will focus on further developing our online model and drive customer acquisition into the loyalty program,” commented Matt Simister, Group CEO of Fressnapf | Maxi Zoo, emphasizing the company’s uncompromising customer focus.
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