ACROSS | The European Retail Real Estate Magazine

Factory Outlets

First Outlet Center in the Ural Region

Image: Magazin Magazinov

The first outlet center in the Ural Region of Russia will be opened for customers in Yekaterinburg on December 18, 2018.

Forum Group is the project’s developer and investor, Magazin Magazinov will serve as exclusive broker and consultant, TLC Property Asset Management Ltd. will organize the outlet management system, and the architectural planning of the outlet will be provided by AHR Architects.

Yekaterinburg was chosen for the establishment of the first outlet center in the Russian region of Ural, as it is a perfectly suitable city for this format of retail property.

Due to the mature retail property market, saturated with retail chains of federal and international brands which are ready to expand in the form of outlets, the high level of economic development in the Ural Federal District, and strong household income in Yekaterinburg, this project will reach an audience of 5.5 million people (the catchment area consists of Yekaterinburg, Chelyabinsk, Perm, Tyumen and the city of Sverdlovsk Oblast), and is likely to be successful.

Image: Magazin Magazinov

The outlet center can be reached by car in 25 minutes from the city center, and is located at the intersection of the major highways of Yekaterinburg, near the new residential area Solnechny. A population of 2,630,000 lies within a 90-minute drive of the outlet center. The project will be implemented in two phases, with the total area of the first phase consisting of 17,000 sq m and the second of 7,000 sq m.

The center will host over 100 shops. Brands such as Trussardi, Timberland, New Balance, Guess, Levi’s, Baldinini, Kanzler, Adidas, and Reebok have already shown their interest in the project. For the sake of customers’ convenience, the site will have a spacious parking area with 900 spaces, a children’s playground, and provide various public catering concepts.

Follow ACROSS

Download

fb-art 150

Share this article
Factory Outlets

From a Porcelain Factory to an Outlet Center

Seventeen years have already passed: In 2001, a small outlet center was built in the Upper Franconian town of Selb in the former manufacturing halls of the long-established Heinrich porcelain factory. The new Outlet Center Selb is currently under construction there.

Target: Southeastern Europe’s favorite shopping destination

IKEA Centres and Mutschler Outlet Holding AG have recently opened the first phase of Designer Outlet Croatia in Zagreb. In addition to its commercial shops and new theme, the outlet features a number of customer services, such as center information, strollers, free Wi-Fi, gift cards, mobile chargers, baby care facilities, an exchange office, chill out zones, terraces, and a future playground area.

“We do not limit ourselves to countries”

IKEA Centres has opened its second outlet center, the Designer Outlet Croatia. Project Manager Branko Mihajlov explains what criteria were – and will continue to be – applied when choosing locations.

Outlets are Exactly in Line with the Trend of the Times

Franz A. Kollitsch, co-founder of Austrian real estate developer Invester United Benefits, speaks about the company's latest activities and why outlet centers are the ideal complement to online shopping.

Entertainment for outlet shoppers

In mid-March, Cineplexx opened a multiplex movie theater with five screens and over 800 seats in Parndorf, Burgenland. Immediate neighbors include McArthurGlen's Designer Outlet Parndorf and FOP Management GmbH's Parndorf Fashion Outlet.

OUTLETS GAIN GROUND IN THE EXPERIENCE GAME

In the 1980s, the retail format of designer outlets arrived in Europe. Now, the time for expansions and refurbishments, with a focus on food & beverage and leisure, has come.