Wolfgang Deutschmann, Founder and CEO of Home Rocket: "In addition, crowdfunding combined with purchasing bonuses is an ideal marketing and customer loyalty element for investors.” Image: Lupi Spuma

First Crowdfunding Offer at a Mall in Austria

The Home Rocket crowdfunding platform has been activated on behalf of the ece in Kapfenberg, Styria. Its objective is to contribute to the financing of a health care area in the shopping center.

Located in the downtown area of Kapfenberg, the ece has been a popular destination since 1992. Due to its good transport connections, the mall can be reached in a very short time by approximately 125,000 people from the Styrian city and its surrounding areas. With its 50 shops and numerous restaurants and service providers, a comprehensive shopping experience is offered. Currently, the ece, which is owned by Heribert Krammer, is working toward expanding its offer.

The establishment of a dedicated health area has been planned. A center featuring doctors and massage rooms will be created on more than 500 sq m. Rooms for Yoga, Shiatsu, and Pilates will also be available. New restaurants and a specialty shop have also been planned to complement the offer.

These investments are being co-financed via crowdfunding organized by Home Rocket, a platform based in Graz. At the end of November of last year, Founder and Managing Director Wolfgang Deutschmann announced: “We are delighted to be in a position to allow our crowd to invest in a sustainability-oriented commercial property – for the first time and under very attractive conditions. Investors can make investments with us for amounts as low as 250 euros.”

The contractual partner is ece Einkaufs-Centrum Kapfenberg Gesellschaft m.b.H. The term of qualifying subordinated loans, with subordinated default guarantees provided by Krammer Heribert Beteiligungs- und Vermögensverwaltungsgesellschaft m.b.H., is three years.

With an area of 20,000 sq m, ece counts approximately 50 shops as well as numerous catering and service companies. Image: ece Kapfenberg

Valuable Equity Capital Substitution

And, the interest? Up to now, 455 investors have invested a total of 629,450 euros in the ece in Kapfenberg. Investors receive an annual interest rate of six to seven percent for qualifying subordinated loans. In addition, they receive shopping vouchers, depending on their respective contributions.

“The funds generated through crowdfunding are a financially valuable equity substitute for the operator and can be used to optimize investments in the mall,” explains Deutschmann. He continues: “In addition, crowdfunding combined with purchasing bonuses is an ideal marketing and customer loyalty element for investors.

As a result of the experience gained from the first project of this type, Home Rocket is in discussions with other operators. In the future, the crowdfunding platform intends to include commercial properties, as well as shopping centers and retail parks, in its investment offers again.”


Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Investment MORE

Peter Korbačka in a Purchasing State of Mind

Last year, City Aréna in Trnava, Slovakia, became the property of real estate developer Peter Korbačka. He and Sonae Sierra have recently signed a joint venture agreement to acquire three shopping centers in Spain for a total of EUR 485 million.

The Key Question for Future-proof Shopping Destinations: Are We Really Relevant?

In this interview, Steffen Hofmann and Klaus Mennickheim, Managing Partners of iMallinvest Europe GmbH, share their profound views on current trends in the German retail real estate market with ACROSS.


The Union Investment index analyses the attractiveness of the top 17 markets.

Union Investment reduces the retail share of immofonds 1

The reason is the competition from online retail. Residential and logistics assets, in return, will be increased.

News in Sweden, Spain and Poland – VIA Outlets Develops Portfolio

VIA Outlets is continuing the transformation of its portfolio across Europe. An expansion and remodeling program of €29 million, focusing on three outlets in Sweden, Spain, and Poland, began last autumn to help increase the overall guest experience and better position the outlets as premium shopping destinations across Europe.

Entering India

Ingka Centres, formerly IKEA Centres, unveils a major new strategic vision that will see it invest €5.8 bn over the next three years – and sets off for the Indian subcontinent.