Milan. Credit: Pixabay
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Finally a new date for Mapic Italy

Reed Midem recently announced that the event will take place on September 14 and 15, 2021 at a new location in Milan–the Superstudio Maxi.

According to the event’s organizers, the retail property market has shown its resilience in these turbulent times and is now ready to restart and respond to a new world, with new perspectives and new business models. With that in mind, Mapic Italy will reinvent its offer in 2021 to redefine the appeal of urban areas, revamp retail sites with a new tenant mix, and explore new experiential concepts to create new and unique lifestyle destinations. 

Last year’s event–like so many others–was cancelled due to Covid-19. This year it will take place on September 14 and 15, 2021, at Superstudio Maxi in Milan. Mapic Italy will extend the physical experience by allowing visitors to connect to a new digital platform that comprises the entire retail, property, food, and leisure industry.

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