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Etele Plaza. Image: Futureal

Etele Plaza introduces all the Inditex brands with their new store design concepts

With an occupancy rate over 75%, Etele Plaza has already attracted some of the major fashion tenants. Inditex Group will be present in Buda’s largest shopping and entertainment centre with all of its brands available in Hungary, including Zara fashion store featuring a brand new design concept. Hungary’s first smart plaza located in the immediate vicinity of Etele square is going to open its doors in the third quarter of 2021.

Amid the challenges raised by the pandemic, the development of Futureal’s EUR 300 million Etele Plaza is still in progress with full capacity and expected to open by autumn next year. Meanwhile, to date, more than three quarter of the rentable area has been leased to high-profile tenants including some of the largest fashion retailers.

Spanish fashion giant Inditex Group’s international brands available in Hungary including Zara, Zara Home, Stradivarius, Pull&Bear, Bershka, Oysho and Massimo Dutti have joined Etele Plaza as anchor tenants. They will bring their latest store design concepts on a total floor area of more than 6,300 sq m. On the Buda side of the Hungarian capital only Etele Plaza is going to have Inditex Group’s full portfolio in one place.

Zara will open its largest store in Buda with its brand new Soft concept, that has not yet taken over all the world’s metropolises, thus the shopping centre can boast that Zara store in Etele plaza is one of the first to introduce it alongside those in Dubai, Madrid, Istanbul and Croatia. As part of Zara’s commitment to improving the quality of service and shopping experience, the new store will be equipped with advanced RFID technology that helps to quickly and accurately track the location and movement of the clothing.

“We proudly introduce Inditex Group’s well-known brands as Etele Plaza’s anchor tenants. Due to its excellent location as well as the unique digital, sustainability, health and safety features there is a huge demand among retailers for the unique business opportunity and experience Etele Plaza can offer to them. As a result we have already successfully leased most of the rentable space and we are in negotiation with many promising partners. We are also open to cooperate with potential tenants that can make our state-of-the-art shopping centre an even more exciting and attractive place for customers,” said Tibor Tatár, CEO of Futureal.

With a rentable area of 55,000 sq m, realised in the meeting point of the Kelenföld railway station, underground line 4 and the approach section of M1-M7 motorways, Etele Plaza can be easily accessed from both downtown and suburbs. The huge variety of shops and services, the smart digital solutions and the next generation of plaza design will all add to the uniqueness of the centre and bring a brand new shopping experience to Hungary. The complex is being developed under Futureal’s Stay Safe initiative designed to respond to the changing market demand due to the epidemic.


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