Credit: Dou­gla­s
Ticker

Dou­gla­s d­igi­tal­izi­ng ­sup­ply­ ch­ain­ by­ ad­din­g A­I t­ech­nol­ogy

AI-driven software made by Relex Solutions to optimize the entire supply chain at Douglas.

Douglas, the leading premium beauty platform, is the first retailer to digitalize its entire supply chain management with AI-driven software made by Relex Solutions. The digitalization transition involves the purchase of all products from each of the company’s suppliers in an effort that will improve product availability as well as the inventories of the company’s online shops and stores.

The company will also use AI to boost the impact of its marketing campaigns and optimize individual product placement in Douglas’s stores. In addition, AI will help to improve personnel planning in logistics sites and retail outlets.

With the help of Relex’s machine-learning algorithm, the forecasting ability of the software will become more and more precise as time passes. The software is already currently capable of considering complex data structures such as daily weather forecasts for each individual store location. Moreover, the use of AI is making Douglas’s entire supply chain, a system that comprises more than 100,000 products, highly efficient and increasingly agile. Accenture, a business and strategic consulting firm that is an experienced Relex transformation partner, is advising Douglas throughout the entire software implementation process.

Thomas Täuber, a managing director at Accenture who leads its Retail industry sector in Germany, comments: “Human and machine supply chains are designed for optimal service, speed, flexibility, resiliency and cost, while doing good for society. The collaboration between Douglas, Relex and Accenture has already proven its worth in the first few months of this exciting journey. By using AI-powered software, Douglas is putting its customers at the center, and will be able to make processes more efficient in the future and at the same time offer its customers an even better, more personalized service and experience with the comfort that responsible practices are being followed.”

“KI-based technologies will create a crucial competitive edge for Douglas by improving our supply chain’s performance,” said Dr Christian Korte, COO at Douglas. “Its digital transformation will enhance our strong e-commerce growth.”

The premium beauty retailer Douglas began to focus on e-commerce in 2018 as part of its #FORWARDBEAUTY strategy. Douglas’s online sales have risen by an average of about 35 percent annually in recent years. Based on the philosophy of DIGITAL FIRST, Douglas is integrating its online shops, marketplace and more than 2,000 retail stores into a digital, networked, data-based beauty platform. “Digital First is the foundation of our approach,” said Tina Müller, CEO of the Douglas Group. “Our goal is to make all processes in the company more customer driven by adding digital solutions. Drawing on our data, artificial intelligence and machine learning can help us to further optimize the entire supply chain of our beauty platform.”

Dr Mikko Kärkkäinen, CEO of Relex Solutions, noted: “Douglas is the perfect example of a retailer who views the current transformation of retailing as an opportunity and not a threat. The team at Douglas understands the role that smart technologies can play in the renewal of retailing. I am really looking forward to the close working relationship with Douglas, the innovations that will arise from it and the development of a next-generation supply chain.”

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Realm banks on F&B occupier growth with key appointment

Realm has grown its leasing team with the appointment of Caroline Helyer as leasing manager. Caroline will be working across several of Realm’s schemes – including Dalton Park, Milsom Place and Bedford Riverside – where she will be leading initiatives to secure new retail lettings and lease renewals, as well as enhance the customer shopping experience and F&B offering across the portfolio.

redos buys Äppelallee-Center retail warehouse in Wiesbaden, Germany

Hamburg-based large-scale retail property specialist redos Group has acquired the Äppelallee-Center in Wiesbaden near Frankfurt. The purchase was made on behalf of the special AIF "Redos Einzelhandel Deutschland III".

PINKO will open store in Ocean Plaza Shopping Mall in Ukraine

The Italian brand PINKO will open the second store in Ukraine in Ocean Plaza shopping mall. The exclusive distributor of the brand is ARGO. The new store with an area of ​​160 sq.m. will open its doors on the first floor in May. A wide range of women's clothing, shoes and accessories will be presented.

Sabine Georgi Appointed as ULI Germany/Austria/Switzerland Executive Director

Sabine Georgi joins the Urban Land Institute (ULI) from Royal Institute of Chartered Surveyors (RICS).

Acquisition of The Moor, Sheffield in a Joint Venture with BRAVO

NewRiver is pleased to announce that its joint venture with BRAVO Strategies III LLC in which it holds a 10% stake has exchanged contracts to acquire The Moor, a 28 acre estate in Sheffield city centre, from CEP ASI UKPF Nominee 1 Limited and CEP ASI UKPF Nominee 2 Limited, for total consideration of £41.0 million, representing a capital value of £60 per sq ft.

Ziv Gigi appointed as Managing Director for GTC’s operations in Romania

GTC has announced the promotion of Ziv Gigi to the position of Managing Director Romania. He will be responsible for all operations of GTC in the Romanian market.