Quarree Wandsbek. Credit: Sierra Germany GmbH
Feature | Retail

DIY is trendy: “Kreativmarkt Hamburg” opens at Quarree Wandsbek

Even though many things are changing in times of corona, the renovation of Quarree Wandsbek in Hamburg continues and even big stores with more than 800 sq m have reopened. Their product ranges already expanded, as “Kreativmarkt Hamburg” signed its new lease agreement in the middle of the crisis.

“Kreativmarkt Hamburg” will open at Quarree Wandsbek on September 21, 2020. On its 500 sq m, this market will provide everything one needs for a wide range of creative and trendy hobbies. From decorations, paper goods, paints, and art supplies to textiles and handicrafts, jewelry as well as literature on related topics and everything else one could possibly need, will be widely available. Themed workshops are also planned. With its specific product range, Kreativmarkt Hamburg reinforces Quarree’s offer and, as a regional retailer, also brings more individuality to the center.

Martin Burhenne, Managing Director of Kreativmarkt Hamburg says: “DIY and creative design have been growing trends for years. Therefore, we are glad to be represented at such a central, popular, and highly frequented location like Quarree with our wide product range, our experience, and our trained competent staff. Despite corona, life will go on and we are convinced that we will have a successful launch in autumn.” Frank Klüter, Center Manager at Quarree Wandsbek, adds: “The current situation is a challenge for everybody. However, we are optimistic about the future. Our new tenant Kreativmarkt Hamburg is a great addition for our younger customers and families and will complement our offer perfectly. An individual shop that is operated with so much passion will certainly enrich Quarree. Renovation works continued at Quarree during the shutdown, therefore almost all stores have already reopened while complying with the required precautions. We are very happy that our tenants still feel supported by Quarree’s optimistic atmosphere.”

Union Investment, the owner of Quarree Wandsbek, is currently investing approximately 40 million euros into the redesign of the established Hanseatic shopping center. Credit: Sierra Germany GmbH

The existing tenants believe in this location and already have secured their retail space at Quarree Wandsbek for the upcoming years. Five of its long-term tenants–Depot, Christ, the ice cream parlor Giovanni L., Tchibo, and Douglas–have renewed their lease agreements in March 2020; they all will modernize their store design, Tchibo has already refurbished its store. Further tenants from the food sector have already been busy: Lindner and Mediterrana have redesigned their fresh-food area on the ground floor. Ristorante Da Franco–the popular Italian restaurant at Quarree–invested in an entirely new restaurant design and adapted as well as expanded its offer. Many others are now doing the same. After all: “Even this crisis will pass. People will always appreciate competent and personal support in stores, just as much as a haptic and direct shopping experience,” Frank Klüter strongly believes.

About Quarree Wandsbek

Quarree Wandsbek is located in Hamburg’s Wandsbek district, the Hanseatic city’s most densely populated district. The center accommodates more than 90 stores, cafés and restaurants, a Multiplex cinema, a daycare center and the NBS Northern Business School on approximately 50,000 sq m under one roof. On average, Quarree Wandsbek has 34,000 visitors per day, and 11 million customers per year. Union Investment, the owner of Quarree Wandsbek, is currently investing approximately 40 million euros into the redesign of the established Hanseatic shopping center to ensure its continuing success. The entire center will be comprehensively modernized and restructured by the end of 2020. Besides an entirely new theme design, Quarree emphasizes modern services, comfortable product ranges, and an expansion of its offer–all of this will make one’s stay at the center even more pleasant and shopping even more attractive and efficient.

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