Louisa Mazzurana and Andrè „Drè" Voigt at the Puma store. Credit: designer outlets

designer outlets launch shopping stream

designer outlets Wolfsburg now welcomes its guests via live stream, in collaboration with model and presenter Louisa Mazzurana as well as various special guests. The center will broadcast every Thursday from a different shop. The next edition on Thursday (November 19) will take place at the WMF Store with star cook Sven Elverfeld.

The corona-related regulations certainly also affect the retailers of designer outlets Wolfsburg. “The current situation has of course an impact on the center’s visitor numbers,” says Center Manager Michael Ernst. “However, we take this opportunity to launch suitable, new formats. It is important for us to provide experiences for the guests of designer outlet Wolfsburg, even in times like these.” Especially with Christmas coming up, there is considerable interest in new brands and products.

The Center Manager explains, “We are now providing several exciting and new concepts–including virtual shopping for specific brands. Further concepts are being developed as we speak.” The shopping stream was launched last week, with its first edition being broadcasted from the Puma store. Presenter Louisa Mazzurana, who many will remember as a candidate of “Germany’s Next Top Model”, welcomed Wolfsburg’s Andrè “Drè” Voigt, the publisher of the FIVE basketball magazine and host of DAZN and Wölfe Radio.

Sven Elverfeld. Credit: Kirchgasser

Live stream premiere for star cook Elverfeld

For the second edition, which will be broadcasted live on Thursday (November 19) starting at 7:30pm at the WMF Store, Hanover’s Mazzurana has once again a very prominent guest at her side: star cook Sven Elverfeld, the Chef de Cuisine at The Ritz Carlton Wolfsburg’s AQUA, will prepare a meal in this half-hour show and demonstrate what can be whipped up in a very short time with WMF equipment. “We are very happy to have Sven Elverfeld as our special guest,” says Ernst, “this will even be his live stream premiere.”

designer outlet Wolfsburg’s shopping stream can be watched for free and without any registration on Facebook Live and YouTube. www.designeroutlets-wolfsburg.de as well as the center’s Facebook channel will provide further information. The Center Manager appreciates the positive feedback on the shopping live stream premiere and says, “Several more brand will follow in the upcoming weeks, including COACH, RITUALS, and Sunglass Hut. We have several more ideas for this live stream and we will do what we can to develop a format that is as personal and accessible as possible.” In his opinion, model and presenter Mazzurana successfully creates a relaxed atmosphere with her easy-going nature, “since she also knows and appreciates the center as a customer.”

designer outlet Wolfsburg’s new shopping stream is broadcasted every Thursday at 7:30pm on Facebook Live and YouTube. More information about designer outlets Wolfsburg and the live steam can be found at www.designeroutlets.com and the associate social media channels.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Realm banks on F&B occupier growth with key appointment

Realm has grown its leasing team with the appointment of Caroline Helyer as leasing manager. Caroline will be working across several of Realm’s schemes – including Dalton Park, Milsom Place and Bedford Riverside – where she will be leading initiatives to secure new retail lettings and lease renewals, as well as enhance the customer shopping experience and F&B offering across the portfolio.

redos buys Äppelallee-Center retail warehouse in Wiesbaden, Germany

Hamburg-based large-scale retail property specialist redos Group has acquired the Äppelallee-Center in Wiesbaden near Frankfurt. The purchase was made on behalf of the special AIF "Redos Einzelhandel Deutschland III".

PINKO will open store in Ocean Plaza Shopping Mall in Ukraine

The Italian brand PINKO will open the second store in Ukraine in Ocean Plaza shopping mall. The exclusive distributor of the brand is ARGO. The new store with an area of ​​160 sq.m. will open its doors on the first floor in May. A wide range of women's clothing, shoes and accessories will be presented.

Sabine Georgi Appointed as ULI Germany/Austria/Switzerland Executive Director

Sabine Georgi joins the Urban Land Institute (ULI) from Royal Institute of Chartered Surveyors (RICS).

Acquisition of The Moor, Sheffield in a Joint Venture with BRAVO

NewRiver is pleased to announce that its joint venture with BRAVO Strategies III LLC in which it holds a 10% stake has exchanged contracts to acquire The Moor, a 28 acre estate in Sheffield city centre, from CEP ASI UKPF Nominee 1 Limited and CEP ASI UKPF Nominee 2 Limited, for total consideration of £41.0 million, representing a capital value of £60 per sq ft.

Ziv Gigi appointed as Managing Director for GTC’s operations in Romania

GTC has announced the promotion of Ziv Gigi to the position of Managing Director Romania. He will be responsible for all operations of GTC in the Romanian market.