Louisa Mazzurana and Andrè „Drè" Voigt at the Puma store. Credit: designer outlets

designer outlets launch shopping stream

designer outlets Wolfsburg now welcomes its guests via live stream, in collaboration with model and presenter Louisa Mazzurana as well as various special guests. The center will broadcast every Thursday from a different shop. The next edition on Thursday (November 19) will take place at the WMF Store with star cook Sven Elverfeld.

The corona-related regulations certainly also affect the retailers of designer outlets Wolfsburg. “The current situation has of course an impact on the center’s visitor numbers,” says Center Manager Michael Ernst. “However, we take this opportunity to launch suitable, new formats. It is important for us to provide experiences for the guests of designer outlet Wolfsburg, even in times like these.” Especially with Christmas coming up, there is considerable interest in new brands and products.

The Center Manager explains, “We are now providing several exciting and new concepts–including virtual shopping for specific brands. Further concepts are being developed as we speak.” The shopping stream was launched last week, with its first edition being broadcasted from the Puma store. Presenter Louisa Mazzurana, who many will remember as a candidate of “Germany’s Next Top Model”, welcomed Wolfsburg’s Andrè “Drè” Voigt, the publisher of the FIVE basketball magazine and host of DAZN and Wölfe Radio.

Sven Elverfeld. Credit: Kirchgasser

Live stream premiere for star cook Elverfeld

For the second edition, which will be broadcasted live on Thursday (November 19) starting at 7:30pm at the WMF Store, Hanover’s Mazzurana has once again a very prominent guest at her side: star cook Sven Elverfeld, the Chef de Cuisine at The Ritz Carlton Wolfsburg’s AQUA, will prepare a meal in this half-hour show and demonstrate what can be whipped up in a very short time with WMF equipment. “We are very happy to have Sven Elverfeld as our special guest,” says Ernst, “this will even be his live stream premiere.”

designer outlet Wolfsburg’s shopping stream can be watched for free and without any registration on Facebook Live and YouTube. www.designeroutlets-wolfsburg.de as well as the center’s Facebook channel will provide further information. The Center Manager appreciates the positive feedback on the shopping live stream premiere and says, “Several more brand will follow in the upcoming weeks, including COACH, RITUALS, and Sunglass Hut. We have several more ideas for this live stream and we will do what we can to develop a format that is as personal and accessible as possible.” In his opinion, model and presenter Mazzurana successfully creates a relaxed atmosphere with her easy-going nature, “since she also knows and appreciates the center as a customer.”

designer outlet Wolfsburg’s new shopping stream is broadcasted every Thursday at 7:30pm on Facebook Live and YouTube. More information about designer outlets Wolfsburg and the live steam can be found at www.designeroutlets.com and the associate social media channels.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Waitrose appoints new Retail Director

The John Lewis Partnership announced that Tina Mitchell will join Waitrose as Retail Director.

Anette Simpson Appointed as Chair of ULI United Kingdom

The Urban Land Institute (ULI) has announced the appointment of Anette Simpson, director of development and partnerships, Legal & General Affordable Homes, as chair of ULI United Kingdom (ULI UK). She succeeds Vanessa Hale, director of research, BNP Paribas Real Estate, and will officially begin her voluntary two-year term on 1 July 2021.

Sonae Sierra avoided costs of €15 million in 2020 by implementing eco-efficiency measures

The Company has reduced its CO2 emissions by 84% since 2005 and electricity consumption by 66% since 2002.

Yardi Acquires We Are Forge Ltd to Further Expand Visitor Management Integrated with Access Control Capabilities

Yardi® announced the acquisition of We Are Forge Ltd (Forge), a Bristol, UK based software company, that specialises in visitor management and smart access control for a wide range of real estate asset classes including, office, retail, industrial, flexible workspace and the education sector.

Serravalle Designer Outlet goes beyond fashion with new state-of-the-art leisure concept

McArthurGlen is pleased to announce the official opening of "Play Land", a brand new 6,000 square metre leisure concept at Designer Outlet Serravalle that is dedicated to family entertainment. The 7 million euro attraction introduces a new state-of-the-art experiential element to the centre that further enhances the shopping experience for guests of all ages.

EXPO REAL: the network to meet again in Munich

Preparations for Expo Real 2021—to be held from October 11 to 13 at the trade fair center in Munich—run at full speed, opening a long-awaited perspective for the international real estate industry.