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Linda Morant. Credit: The Crown Estate

Crown Estate announces Linda Morant appointed to new Chief Digital Officer role

The Crown Estate announced that Linda Morant has been appointed to the newly created role of Chief Digital Officer, reporting directly into the Chief Executive and starting in September.

Linda has over 20 years of experience working with leading global companies to drive growth and transformation, including Microsoft and Nokia. Most recently, Linda served as Vice President, Downstream Digital at British Petroleum (BP). She has a broad range of expertise, with particular strengths in digital technologies and transformation, growth strategies, and sales and marketing leadership.

The Crown Estate is a unique business with a diverse portfolio. It includes Regent Street and much of St James’s in London’s West End, retail and leisure destinations across the country, Windsor Great Park and a significant rural holding. It also manages the seabed and half the foreshore around England, Wales and Northern Ireland, and plays a major role in the UK’s world-leading offshore wind sector as well as marine aggregates, cables and pipelines.

Established by an Act of Parliament, The Crown Estate is tasked with returning its annual profits to the Treasury for the benefit of the public finances. This has totalled £2.8bn over the last ten years.

Dan Labbad, Chief Executive of The Crown Estate: “I am delighted to welcome Linda to The Crown Estate. Her deep knowledge and experience of digital technology and transformation, drawn from a wide range of sectors and international markets, will be invaluable as we look to harness the power of digital products and services to improve what we do across every part of our business. Longer term, we want to create a digitally confident culture and take a leadership position that helps us to generate more value in the broadest sense for our customers, stakeholders and the nation.”

Linda Morant said: “I am excited to join The Crown Estate, at a time when more than ever digital technology is reshaping business and society.  The Crown Estate, whose portfolio touches on nearly every part of modern life, presents a huge opportunity to do more with digital products and services for its many customers and stakeholders. I’m looking forward to working with the team to help further unlock the potential of this unique business.”


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