Houses of Fashion. Credit: Conren Land

Conren Land completes redesign of the Houses of Fashion in Eschborn near Frankfurt

Frankfurt am Main, September 16–Germany's third largest fashion order center has been revamped in time for the upcoming Fashion Week in Frankfurt.

The real estate investor Conren Land has completed the refurbishment of the “Houses of Fashion“ in Eschborn near Frankfurt. Under the motto “next level hdm”, the center’s entrance and circulation areas were extensively renovated. Conren Land has invested more than two million euros in the redesigning of the property at Kölner Straße 1.

The new design concept was penned by Just/Burgeff architects. Highlights include a new catwalk in the foyer as well as new colour, lighting and design concepts. A large screen wall along the catwalk creates new presentation and advertising opportunities for the resident fashion labels. The signage and visitor information were also improved.

“The redesign is accompanied by a new expansion and marketing strategy,” says center manager Eva Jansen in de Wal. “We will focus on a supra-regional positioning of the centre and an enhancement of our product range. To offer more variety and more sustainable collections, we teamed up with neonyt,for example.” neonyt is a business and communications platform that promotes sustainability, digitalisation and innovation in the fashion industry.

“The marketing strategy builds on numerous events and a large, predominantly digital marketing campaign for this year’s virtual Fashion Week,” continues Jansen in de Wal.

The “Houses of Fashion“, with a total GLA of around 40,000 sq m, is home to some 800 collections and brands. The center northwest of Frankfurt is easily accessible via motorways A5, A66 and A649, which connect Eschborn with long-distance traffic. Frankfurt’s city centre can be reached by public transport via suburban railway station “Eschborn Süd”, which is only a few minutes’ walk away.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Titanium acquires Ozols shopping center in Riga

The asset was exited by KS Holding to Titanium Baltic Real Estate. The former shopping center Galerija Azur was acquired by the seller in 2016 and redeveloped over three years, then opened under the new name Ozols.

Coniq develops new loyalty programs for Reem Mall in Abu Dhabi

Coniq announced their partnership with Reem Mall (Abu Dhabi) to develop innovative engagement and loyalty programs for unique customer journeys backed by the latest data science, especially for the GCC market.

FCR buys 26, 000 sq m shopping center in Eisenach

FCR Immobilien AG has acquired a shopping center in Eisenach, Thuringia, with a sales area of approximately 26,000 sq m as part of the continuous expansion of its portfolio. opens first UK store in Manchester Arndale

Manchester Arndale announced that fashion retailer Boohoo has opened its first beauty store at the center.

Trafford Center launches Tinsel Town outdoor experience for festive period

Manchester’s Trafford Centre created a festive outdoor experience with Tinsel Town, following the recent Summer Social and Spookfest events.

400th Primark store opens in Italy

Primark opened its 400th international store in Sicily (Italy) today, which now totals eight fashion outlets in their Italian portfolio.