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Lisa Quier Wagner. CEO The Outlet Resource Group (TORG). Credit: TORG

Coniq to improve customer engagement by providing unique insights into shopper behaviour and preferences

The Outlet Resource Group (TORG) announced that it has chosen Coniq, the Total Customer Engagement Company, to help power its multichannel loyalty strategy.

TORG will utilise the Coniq IQ Total Customer Engagement Platform to provide greater automation and personalization of the company’s customer communications. It will also provide more contextual customer data, empowering marketing, retail and leasing teams with unique insights to uncover new business opportunities faster and more efficiently.

TORG selected Coniq, following a rigorous review of vendors, for its ability to provide a complete engagement and loyalty platform in one solution to support the company’s short- and long-term requirements of driving customer satisfaction and sales.

“We have outgrown our existing CRM and email systems and need a modern, future-proof digital platform in place ready for the launch of our loyalty program next year,” said Lisa Wagner, Principal, TORG. “We chose Coniq because they have developed an industry specific customer engagement and loyalty solution that is quick and easy to deploy, and which will provide us with the ability to improve our knowledge of our customers and their preferences.”

TORG will go live with Coniq’s award-winning IQ Platform in December, with access to new customer engagement capabilities including advanced CRM, email and dynamic offer management across six outlets. 

“We are excited to work with a company such as TORG that understands the value of using data to deliver highly tailored, cross-channel experiences for customers,” said Ben Chesser, CEO, Coniq. “We are thrilled to power TORG’s digital transformation as the company delivers more value by building stronger relationships with every customer.”

Coniq’s IQ Platform radically simplifies launching customer engagement and loyalty programs. This enables marketers to effectively and quickly increase sales by leveraging proprietary customer loyalty data, to understand and anticipate the purchasing behaviour and intent of shoppers.

TORG will use IQ’s suite of tools to gather, collate and segment customer data, and use this information to target customers across physical and digital touchpoints. Personalised promotions tailored to meet their wants and aspirations will be used to  reinforce TORG’s brand with customers.

Coniq witnessed rapid growth this year as shopping centres recognize the business imperative of having loyalty customers. The company is planning a major product launch this November that will transform the industry.

About TORG

Using an integrated approach, The Outlet Resource Group (TORG) works with owners and developers to strategically reposition underperforming assets, maximize performance of existing centers, develop new outlet center destinations, and provide professional guidance on retail expansion.


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