The cinema in Niš is the fourth location in Serbia operated by the family-owned Austrian company. Image: Cineplexx
Management

Cineplexx opened in Serbia and Kosovo

The Austrian market leader has invested €3 million in the construction of the new 5-screen multiplex cinema in the Stop.Shop shopping center in Niš. It also recently celebrated a new opening in Pristina.

Together with Cineplexx International, the leading Austrian cinema operator is further expanding its operations within the SEE region. After just six months of construction, Cineplexx opened a state-of-the-art multiplex cinema in the third-largest Serbian city of Niš in mid-November. The movie theater offers five screens and the latest cutting-edge movie technology.

The cinema in Niš is the fourth location in Serbia operated by the family-owned Austrian company. In the past three years, two Cineplexx cinemas have been opened in Belgrade and one cinema in Kragujevac. The 11-screen cinema in Belgrade’s Usce Shopping Center is the largest movie theatre in Serbia.

“The opening in Niš highlights the continuation of our success story in Serbia. We expect up to 250,000 visitors every year”, said Christof Papousek, CFO and partner at Cineplexx International.

The movie theatre in Niš has more than 800 seats and is equipped with the newest cinema technology. All its screens are digitalized and feature 3D projection technology and the latest Dolby sound system; in addition to this, the largest screen also provides 4K and high-frame-rate technology.

Cineplexx in Pristina, the capital of the Republic of Kosovo. Image: Cineplexx
Cineplexx in Pristina, the capital of the Republic of Kosovo. Image: Cineplexx

Shortly after Niš, there was reason to celebrate in Pristina, the capital of the Republic of Kosovo. A 6-screen cinema with a total of 1,000 seats was opened in December in the Albi Mall. Moreover, a prize-winning object is also under construction: the “Belgrade Plaza” shopping center in the Serbian capital. This multiplex cinema will be equipped with cutting-edge VIP seats as well as 1,500 normal seats. The opening is planned for April 2017.

Cinemas indispensable for entertainment in malls in SEE

Since starting its expansion plans in 2009, Cineplexx has been able to continuously strengthen its position in Southeast Europe. In 2011, the group opened its first cinema in Croatia. The expansion in Serbia followed soon thereafter. In the meantime, the company is also present in Macedonia, Montenegro, Albania, and Slovenia.

Cineplexx in Pristina, the capital of the Republic of Kosovo. Image: Cineplexx
Cineplexx in Pristina, the capital of the Republic of Kosovo. Image: Cineplexx

With the opening of a new cinema in Thessaloniki last year, the company entered the Greek market for the first time. “Our company is very well positioned in this region and we are market leaders in several countries. Cinemas are extremely popular in South East Europe.

An increasing number of shopping center operators therefore consider cinemas an indispensable element of entertainment,” commented Papousek at the opening in Niš. As of spring 2017, Cineplexx will become the largest cinema operator in the Western Balkan region, with a total of 20 cinemas in 10 SEE countries.

About Constantin Film Holding GmbH

The film distributor Constantin Film Holding GmbH was founded in Austria in 1951. A second mainstay was created at the end of the 1960s in the segment of cinema operations. In 2009, Cineplexx International GmbH started expanding to Austria’s neighboring countries and the first cinema outside Austria was opened in Bolzano, South Tyrol.
Today, Cineplexx has a strong market presence with 40 multiplex and six traditional locations in Austria, Croatia, Serbia, Slovenia, Montenegro, Macedonia, Albania, Greece, and Italy, offering 291 screens. In 2015, the company’s workforce included 1,300 employees and the overall turnover amounted to €125 million and the number of visitors reached 12 million.
Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Management MORE

Community-led Approach Drives Footfall

For owners and managers of traditional retail-led assets, one of today’s biggest challenges is maintaining high levels of visitation in a fast changing, more omnichannel world. So, what strategies can we implement that really move the dial on footfall?

People in the European Retail Real Estate Industry

Recruitments, promotions and appointments in the European Retail Real Estate Industry.

“An arena to communicate with potential customers”

This is how Annelie Gullström of AMF Fastigheter describes The Lobby in Stockholm. She explained this new retail format at the game-changers session.

Handling Digitization a Must

The parameters for successful shopping center marketing are changing, reports Guido Beddig, Managing Partner at Kintyre Investments, in an interview with ACROSS. The marketing team must be familiar with the new media.

PEOPLE IN THE EUROPEAN RETAIL REAL ESTATE INDUSTRY

Recruitments, promotions and appointments in the European Retail Real Estate Industry.

It’s Not about Shopping Center Marketing. It’s about Product Marketing.

Marketing as a decisive success factor has increasingly become a focal point of center management. However, what are the key factors for successful marketing? Elke Haeffner, Center Manager of Fünf Höfe in Munich of B&L Property Management GmbH, and Sebastian Guth, Managing Director of their lead agency 21Media, discussed this issue with ACROSS.