The area’s largest shopping centre, La Marina requires modernisation to equip it for a rapidly changing retail and leisure marketplace. The redesign will create a new kind of retail and leisure experience for people of all ages, opening up the centre’s terraces to create a relaxing leisure space with beautiful views to the Mediterranean Sea.
The rejuvenated shopping centre will include a mix of leisure, restaurants, cafés, bars, entertainment and a curated market space for seasonal local produce, delivering a family day-out destination for the residents of Alicante and beyond.
The construction of two phases are planned to start soon; the first will create new leisure units on a 3,400 sq m roof terrace while the second will create a 3,100 sq m F&B terrace. Further works in future phases are under consideration.
Why Media, the centre’s Marketing and Communication Agency, has just completed rebranding the centre and has begun the internal modernisation process, including the provision of free high-powered WiFi and interactive digital store directories. Why Media is recognised as one of the world’s leading agencies in the enhancement of retail space.
Chapman Taylor Director Mikel Barriola says: “Congratulations to Resolute Asset Management and everyone at La Marina on the centre’s 20th anniversary! It is a pleasure to be working with Why Media and Resolute Asset Management to reposition this fantastic shopping centre, ensuring it is well placed to thrive in the coming decades.”
Gerry Martin, Asset Manager for the scheme, explains: “As a working group, our ambitions for La Marina Shopping Centre are truly aspirational and I am pleased to have the right team to help deliver a new La Marina fit for purpose over the next 20 years”.