The company argues their success lies in combining know-how from marketing, technical management, retail intelligence, sustainability, and in-depth market analysis. This helps them rethink the positioning and values of each shopping center, as well as investing in the improvement and optimization of the commercial mix of retailers to better suit the needs of visitors.
Gonzalo Senra, CBRE’s Retail Director for Iberia, said: “the numbers reflect the creation of an Iberian management structure that currently has a Retail Property Management team of more than 250 specialists. The more than 2 million square meters we currently manage are visited by around 230 million customers annually. Footfall is obviously relevant, but above all we want to show that it is closely linked to CBRE’s vision for the future of retail, for the future of shopping centers as meeting places”.
Soledad López-Cerón, Property Management Director for Iberia, added: “Our goal is to focus on people: on those who live in the center daily, the teams that work there, the visitors and, of course, the owners and shopkeepers. This ecosystem is not complex when working with anticipation, but also with generosity and a sense of action, with the aim of always adding value to people and ensuring that action is taken in a timely manner, with discretion and adapting to the characteristics of each asset and its area of influence”.
CBRE is investing in digital tools and sustainability strategies, two pillars that will be expanding their management strategies. In 2022, the plan is to continue growing with the incorporation of more assets in Portugal and Spain.