The news coincides with the regional outlet destination experiencing its best week of sales performance on record. Occupying a combined 9,112 sq ft, adidas and Reebok have opened in newly-refurbished stores, refreshed with new timber façade treatments and eye-catching paintwork.
- Situated on the South Mall next to Nike, adidas’ new store at Caledonia Park offers the brand’s iconic apparel and footwear, including signature lines such as adidas Originals, inspiring customers to achieve their athletic potential.
- Neighbouring adidas, Reebok’s extensive store is fitted out to reflect the global brand’s influential heritage in fitnesswear. Encompassing collections for men, women and children, the store stocks Reebok’s range of classic designs with innovative, modern detailing.
Coinciding with the openings, and the recent launches of Levi’s, GAP and Neon Sheep, Caledonia Park has also announced its strongest week ever, with sales growing by 28% compared to the same time last year. The record figures were further boosted by Caledonia Park’s popularity during Black Friday.
Matthew Howard, Head of Property Asset Management at Railpen, commented: “Welcoming adidas and Reebok to Caledonia Park is a testament to the strength of its new identity as Caledonia Park, and the significant investment we have made in its comprehensive transformation. The brands bolster our already strong sportswear line-up, which is key to Caledonia Park’s diverse retail mix, and have the power to draw increased footfall and sales, as we have witnessed in the recent record figures.”
Railpen’s investment programme at Caledonia Park is due for completion in autumn 2020.