BWP will be responsible for delivering the complete integrated 360 marketing solution for the Manchester scheme including brand strategy, repositioning, ongoing marketing strategy and delivery, B2B and B2C PR, experiential, digital and creative campaigns. BWP will work alongside newly appointed asset manager Pradera Lateral to enhance and further strengthen the scheme’s position in UK retail.
CEO of BWP, Richard Beasley said:
“We are delighted to have been selected for this unique opportunity and look forward to creating an exceptional new brand strategy for The Trafford Centre with an impactful ongoing marketing strategy to help secure its bright future. As a retail-specialist integrated agency we have a wealth of industry knowledge and experience to plough into this endeavour and are thrilled to be a part of the team.”
Chairman of Pradera Lateral, Colin Campbell said:
“We are confident that BWP is exactly the right agency to help us to design and deliver a successful future for The Trafford Centre. Having worked with Richard and the team previously, BWP’s expertise is proven and we know how much they will bring to the process to ensure success for both the centre and its brands.”
Work is already underway, with BWP’s marketing team working closely with all stakeholders to understand The Trafford Centre’s position in regional and national UK retail and what it means to local people.