Burberry unveils flagship store at no.1 Sloane Street, London

‘Our new flagship store at No.1 Sloane Street is a manifestation of all that is Burberry: authentic, bold, elevated, with creativity at its core. An iconic destination in the heart of Knightsbridge, London, it is the first to carry our new global store concept, providing a uniquely British luxury setting for our local and international customers to explore our brand and products. We’re excited to welcome our customers to this new home for our brand that connects our past, present and future.’, said Marco Gobbetti, Burberry Chief Executive Officer.

Designed in collaboration with renowned architect Vincenzo De Cotiis, Burberry’s No.1 Sloane Street twists classicism as rules become skewed, juxtaposing brutalist elements with luxurious materials to create a distinctly modern feel. The store features display fixtures and plinths constructed in a variety of textures from concrete to ceramics to high-gloss finishes. The core colours of the Burberry check – beige, black, white and red – are also explored and developed throughout the store, whilst the iconic pattern itself is reinterpreted in the gridded ceiling’s mirrored zones, creating a sense of openness as it reflects the roaming tiled chequerboard floors.

‘This is a story about a home, Burberry’s new home. An open and welcoming place, prolifically rich in detail. A familiar and at the same time experiential environment, in which to participate actively in tradition. A dynamic and versatile space: confidence and decisiveness strongly reverberate with a sense of history, while at the same time falling into the contradiction of contemporaneity. We wanted to create a domestic shell, a home where art, culture and people move through intelligent and elegant modernity. The place as a portrait.’, said Vincenzo De Cotiis, Architect.

Located in the heart of London on The Knightsbridge Estate’s new development, Burberry’s new store celebrates the iconic SW1 postcode – a destination the house has strong ties to historically. Founder Thomas Burberry opened his first London store in the SW1 area, which, 130 years later, remains the home of the brand’s global headquarters. No.1 Sloane Street offers an opportunity to fully experience the British luxury brand in a unique space that connects Burberry’s past, present and future. Burberry will open three more flagships featuring its new design concept over the next 12 months – at Plaza 66 in Shanghai, on Rue Saint-Honoré in Paris and on Bond Street, also in London.