ACROSS | The European Retail Real Estate Magazine

Factory Outlets

Building permit for Barbarossa – Hesse’s first downtown outlet center

Image: Blocher Blocher Partner

JOH will be transformed into Barbarossa. The old department store in Gelnhausen will be a modern outlet center by the spring of 2018.

At first glance, however, everything still looks the same. You still see a large building complex that has gotten on in years. This will soon be a thing of the past, however.

“The Main-Kinzig district has now approved the building permit,” commented Marc-Ernst Oberscheid. For the Barbarossa City Outlet GmbH & Co. KG’s project manager, this represents a further important hurdle that has been overcome. And at a record speed. This was only possible, however, because both the city of Gelnhausen and the construction supervision department of the Main-Kinzig district are contributing to the project. Even before this official starting shot, however, extensive work had already gone on behind the scenes—behind the closed doors of the showroom, for example.

“We have invited several interested brand tenants to so-called ‘Power Leasing Days’ in the past few months,” said Oberscheid. At the same time, the Stuttgart architectural firm “Blocher Blocher” is ensuring that the planned 60 stores on 10,000 sq m are in a visual environment that satisfies the requirements of a modern consumer society. Construction is expected to last 12 months.

Factory Outlets

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