Rendang + Rice. Image: LabTech
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Buck Street Market adds Indonesia to expanding culinary roster

LabTech, owner of Camden Market, has announced the opening of debut Indonesian concept Rendang + Rice at Buck Street Market, the UK’s first eco-conscious consumer market.

Rendang + Rice is bringing Indonesian family-favourite dishes to Camden, featuring the eponymous slow-cooked rendang curry with sustainably sourced beef, and an array of bao, both sweet and savoury. Half the menu is plant based, and in-line with Buck Street Market’s environmental credentials, each recipe is designed to minimise food waste and all food will be served in eco packaging with biodegradable cutlery.

Founded by Jasmin Ayling – former Head of Innovation at Wagamama and 2019 MasterChef quarter finalist – the brand has taken one of the destination’s 88 recycled shipping containers, their first-ever permanent location, on the market’s first floor. Rendang + Rice will have a take-away focus, with space for two covers, and has been designed to transport diners to a tropical place, the fragrant dishes reinforced by Indonesian-inspired design and finishing touches.

Commenting on the opening, Maggie Milosavljevic, LabTech’s Commercial Director, said: “Buck Street Market has fast become one of London’s most exciting dining destinations, where we have been able to blend sustainability with the nurturing of young brands such as Rendang + Rice. They will add another layer of international flavour and authenticity to the already vibrant market, and with Indonesian cuisine growing in popularity, it is set to be a hit with visitors.”

Jasmin Ayling, owner of Rendang + Rice, added: “I have always dreamed of opening a restaurant and I wanted to capture a part of my family story with Rendang + Rice. All the food you find on the menu has been made fresh and from scratch, from the curry pastes to the sambal, pickles, sauces and ice creams. As a dedicated market for the eco-conscious, Buck Street matches our ethos of sustainability perfectly, and with Camden’s street food culture this is a great opportunity and location for our emerging business.”

Buck Street Market re-opened in July and has maintained its commitment to both safe and sustainable practices and processes, including emphasis on recycling and the zero-single-use plastic policy on-site. A one-way system, floor markers for social distancing, and hand sanitizer stations have remained in operation, and Rendang + Rice will, like all businesses, will adhere to government guidelines on social distancing and cleaning.

LabTech acted on behalf of Buck Street Market, Rendang + Rice dealt direct.

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