ACROSS | The European Retail Real Estate Magazine

Retail

Bosch’s First Monolabel Store in Europe Opened

The first Bosch monolabel store in Europe. Image: Umdasch

Umdasch was responsible for concept, planning, general contracting, shopfitting and digital retail.

The first Bosch monolabel store in Europe was recently opened on Mariahilfer Strasse in Vienna, Austria. The Store Makers at Umdasch were responsible for the concept, design, planning, implementation as general contractor and shopfitter, as well as the latest digital retail solutions; and created a remarkable presentation across an area of 400 sq m.

The concept by Umdasch enabled the store makers to establish the brand identity of Bosch in this first store, and create space for innovative products and competent advice from the German manufacturer of domestic appliances. With immediate effect, the visitors to Bosch can not only view the products, but also experience them live in the Austrian capital.

The technology which makes everyday life simpler and more relaxed will enable people to have more time for the important things in life. One can immerse oneself in the world of Bosch domestic appliances, and experience the innovative solutions firsthand. That and much more is possible in the new brand world of Bosch domestic appliances.

“With this store we want to establish a connection,” explained managing director Michael Mehnert at the opening, “and to experience the brand of Bosch Domestic Appliances more actively together with the consumer and the specialist retailer.”

The first Bosch monolabel store in Europe. Image: Umdasch

A concept to make customers feel at ease

To create an atmosphere in which customers feel at ease; to make them relax; to create a comfortable product landscape and set accents with warm colours – these were the thoughts accompanying the entire concept phase for the Bosch monolabel store, and are reflected in all facets of the shop.

For the Umdasch Design Team around Alfred Leitl it was a very special project: “It was exciting to develop a concept which goes hand in hand with the corporate identity of Bosch.”

As soon as the visitor enters the store, Bosch conveys the feeling of “visiting friends”. With an exciting material mix, the Store Makers created warmth and cosiness in the shop. The light fronts are combined with surfaces of oak and anthracite-coloured tiles, and are integrated harmoniously into the design, presenting the products perfectly together with the lighting concept.

The various areas – from washing machines to vacuum cleaners to kitchen appliances – are presented differently, and guide the customer through the entire store by providing orientation. The nucleus of the store is the kitchen in the center, which is entirely outfitted with the latest generation of Bosch appliances. It is an ideal place for individual conversations and advice, as well as product presentations.

The first Bosch monolabel store in Europe. Image: Umdasch

With digital solutions into an innovative future

The brand aim of making everyday life easier through modern technology is not only a constant element throughout the full range of products, but is also present throughout the entire store. Digital equipment by Umdasch has been installed across the 400 sq m of the shop, and completes the uniquely inviting world of Bosch. The experts at Umdasch Digital Retail installed electronic price tags and an array of exciting digital signage solutions.

There is a video wall with four screens and a display in the checkout area illustrating the latest product information. With a so-called Air Play application in the Smart Home area, the advice from the sales staff is available on a tablet, or the image can be projected onto a large screen. Thanks to the multimedia technology, customers can be given advice in an improved, interactive way.

For generations the name Bosch has stood for pioneering technology and outstanding quality. Bosch household appliances have served this aim for over 80 years. Like Bosch, Umdasch Shopfitting is a company that has a history rooted in tradition, which has grown through innovation and been visionary in its activities for the past 150 years.

The first Bosch monolabel store in Europe. Images: Umdasch

About the monolabel store

Location:                      Vienna, Austria

Sales area:                   400 sq m

Opening:                      12/2017

Umdasch’s Service:   Consulting, Project Management, Manufacture, General Contracting,

Installation, Lighting, Digital Retail


Follow ACROSS

Download

fb-art 150

Share this article
Retail

“Technology for the Sake of Technology Is Fruitless”

The basic concept of shopping will not significantly change, forecasts Silvio Kirchmair, CEO of umdasch The Store Makers. However, he does anticipate legal intervention. Google, Facebook, and Amazon will all be required to pay their financial obligations to the State.

House of Fraser closes 31 stores

The department store chain, which was founded in 1849 in Scotland’s Glasgow, is in serious financial trouble.

“Digitization is changing our understanding of shopping”

According to Bernd Albl, Managing Director Digital Retail at Umdasch, at the end of the day, consumers no longer distinguish between online and in-store shopping. Seamless Shopping is the keyword.

Ikea finds its way into the city

The Swedish furniture giant may still be in the planning stage for this project, but worldwide first Ikea city-location at Vienna’s Western Train Station is already beginning to take shape.

About the space-relatedness of the spaceless

The meaning and impact of digitization on retail parks in five core theses.

An award for “First Store by Alexa”

The winners of this year’s “Real Estate Marketing Award 2017” were again honored at the international real estate fair Expo Real in Munich. The winners in the “retail” category are Union Investment Real Estate/Sonae Sierra/21Media for their “First Store by Alexa,” a new competition concept for innovative store ideas.