Ipswich Riverlink, a sub-regional shopping centre in South East Queensland, Australia is the 1000th shopping centre to sign on with the Boostcom Group.
Ipswich Riverlink will use Boostcom’s proprietary data management platform, the Mall Performance Cloud (MPC). Built specifically for the global shopping centre industry, MPC consolidates insight & analysis of shopper data, personalization, marketing automation, and delivery of loyalty programs.
MPC is designed to meet the common goals of today’s shopping centre professionals in leasing, marketing, operations, and asset management to increase centre revenue and elevate the consumer shopping experience.
“Reaching 1000 shopping centres is important for Boostcom. We’re now doing business on four continents, and count among our over 200 clients, some of the most successful shopping centre operators in the world. The satisfaction comes from what the numbers affirm, that what we’ve built is valuable and vital to the future of shopping centres, not just for a few forward thinkers but for a growing number of centres all over the world.” said Peter Tonstad CEO, Boostcom Group.
Karen Karageozis, Senior Marketing Manager, LEDA Holdings, owner of Ipswich Riverlink said, “Boostcom’s Mall Performance Cloud helps us use digital services to create a better experience for our customers and build a valuable digital asset to support our properties and tenants.”
Boostcom, through its US operating company, PlaceWise Digital, will officially introduce Mall Performance Cloud to the US shopping centre industry during the International Council of Shopping Centres Annual New York Deal Making Conference, December 10th -12th.