Credit: Barry’s UK

Barry’s comes to Regent Street

World famous fitness brand Barry’s is to open its first studio in London’s West End after signing a deal with The Crown Estate. The new Barry’s space will be at 59 Kingly Street, part of the Regent Street portfolio.

Barry’s Soho, which will be the company’s largest in the UK, will open on 12 September 2020.

Barry’s is transforming a 7,000 sq ft basement space into its iconic Red Room. The site will offer people working and living in the West End the company’s trademark fitness classes, mixing strength training with cardio intervals using treadmills, and the brand’s infamous Fuel Bar. 

Since launching in West Hollywood in 1998, Barry’s has gone on to become an international fitness phenomenon which pioneered the boutique fitness sector in the UK since launching in 2013. Barry’s Soho will be its seventh London studio and will introduce a new class concept called LIFT, a first for the brand in the UK, at a later date.   

Barry’s is the latest addition to The Crown Estate’s wellbeing offer for central London which includes the luxurious Third Space, Psycle on Mortimer Street and high performance fitness from Equinox in nearby St James’s. The portfolio also includes the Rapha cycling community, alongside global fitness retailers including lululemon, Asics and The North Face.

Leanne Catterall, Asset Manager at The Crown Estate, said“As more of us look to fit a workout into our daily lives, we’re welcoming a growing mix of fitness brands on Regent Street. 

“Barry’s will be a fantastic addition to the portfolio – putting a unique workout experience on the doorstep of all our customers working, shopping and living in the West End.”

Sandy Macaskill, co-owner of Barry’s UK, said: “It’s been a hugely challenging few months for the industry which makes this opening so much sweeter. This is one of our most exciting moves, the vibrancy of Soho really aligns with the energy of the Red Room. The introduction of LIFT is something we have been talking about for a long-time, and with the evolution of the fitness industry we felt it was important to ensure our clients are continuing to receive an exciting and dynamic workout, giving our community more flexibility on their fitness journey.”

The new studio will initially be running at 50% capacity to adhere to social distancing and in line with government guidelines. A number of additional measures will also be in place to ensure the safety of staff and clients. Class prices start at £23 for a single class and prices vary depending on the class package purchased. Barry’s class packages can be used at all London studios and include Barry’s LIFT, and Barry’s At-Home – Barry’s digital home based workout, which will continue to be offered in the UK.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Realm banks on F&B occupier growth with key appointment

Realm has grown its leasing team with the appointment of Caroline Helyer as leasing manager. Caroline will be working across several of Realm’s schemes – including Dalton Park, Milsom Place and Bedford Riverside – where she will be leading initiatives to secure new retail lettings and lease renewals, as well as enhance the customer shopping experience and F&B offering across the portfolio.

redos buys Äppelallee-Center retail warehouse in Wiesbaden, Germany

Hamburg-based large-scale retail property specialist redos Group has acquired the Äppelallee-Center in Wiesbaden near Frankfurt. The purchase was made on behalf of the special AIF "Redos Einzelhandel Deutschland III".

PINKO will open store in Ocean Plaza Shopping Mall in Ukraine

The Italian brand PINKO will open the second store in Ukraine in Ocean Plaza shopping mall. The exclusive distributor of the brand is ARGO. The new store with an area of ​​160 sq.m. will open its doors on the first floor in May. A wide range of women's clothing, shoes and accessories will be presented.

Sabine Georgi Appointed as ULI Germany/Austria/Switzerland Executive Director

Sabine Georgi joins the Urban Land Institute (ULI) from Royal Institute of Chartered Surveyors (RICS).

Acquisition of The Moor, Sheffield in a Joint Venture with BRAVO

NewRiver is pleased to announce that its joint venture with BRAVO Strategies III LLC in which it holds a 10% stake has exchanged contracts to acquire The Moor, a 28 acre estate in Sheffield city centre, from CEP ASI UKPF Nominee 1 Limited and CEP ASI UKPF Nominee 2 Limited, for total consideration of £41.0 million, representing a capital value of £60 per sq ft.

Ziv Gigi appointed as Managing Director for GTC’s operations in Romania

GTC has announced the promotion of Ziv Gigi to the position of Managing Director Romania. He will be responsible for all operations of GTC in the Romanian market.