Angry Birds swings into action at intu Metrocentre

The two-storey 18,000 sq ft indoor golf course based on the Angry Birds franchise is the latest in a series of compelling attractions to launch at popular intu shopping destinations like intu Metrocentre, intu Lakeside and intu Watford over the last few years.

Players can choose between a round of 18 or 36 holes and will tee off into either ‘Bird Island’ or ‘Pigtropolis’ to begin their game. There are also arcade machines and an Angry Birds inspired food and drink menu.

intu has signed up the new venture in a deal with operator Namco UK Ltd and game developer Rovio Entertainment, and is bringing other crazy golf courses, climbing walls and new food concepts to its centres as part of their transformation into day-out destinations.

It launched a £72 million leisure-led extension to intu Lakeside over the summer which has bought together a number of major leisure and dining brands including Puttshack and Nickelodeon as well as The Hall, a new food hall concept from operator Market Halls.

Climbing wall attraction Clip ‘n Climb opened at intu Metrocentre in July.

Kate Grant, regional managing director at intu, said: “intu Metrocentre is one of the largest and most popular retail destinations in the UK so we know that Angry Birds Adventure Golf will thrive among the centre’s 20 million annual footfall.

“Compelling attractions like this provide thoroughly entertaining and completely new experiences which draws in more visitors to our destinations and drives footfall to our retail and food and beverage customers.”

Philip Milward, commercial director at Namco, said: “This is the world’s first Angry Birds Adventure Golf and there’s no better place to launch such a fun and entertaining experience than at one of the country’s most successful shopping centres.

“We’re looking for more leasing opportunities within popular, high footfall locations like intu Metrocentre to ensure this new attraction can really flourish across the UK.”