A joint project between NEINVER the pan-European company specialised in investment, development and management of property assets—the second-largest outlet operator in Europe and the largest in Spain and Poland—and one of the world’s largest investment managers Nuveen Real Estate, the Dutch outlet, the first to be located in the Greater Area of Amsterdam, will open its doors to visitors on 26 November. Amsterdam The Style Outlets will feature 110 stores, including top international brands such as adidas, Björn Borg, GUESS, New Balance, Nike, O’Neil, PUMA, Salomon and The Kooples, set across 19,000 m² of GLA.
The centre will open to visitors with over 75% occupancy, with more brands scheduled to join the line-up after the opening. Beyond an exclusive commercial mix, NEINVER will offer guests a compelling customer experience, with concierge services and free Wi-Fi among others. Moreover, 1,000 m² are planned for leisure areas, restaurants with outdoor seating and walkways to provide a complete shopping experience.
This €110 million investment development will create around 600 direct jobs. “The opening of Amsterdam The Style Outlets will expand the company’s geographic footprint in a very attractive market and mark a major milestone in our growth strategy, becoming the 17th outlet centre in our European portfolio and the first in the Netherlands. We have pushed hard during the lockdown to advance the development of the scheme and keep its opening date. NEINVER’s over 20 years’ experience in the outlet industry, combined with the this project’s strong positives – a prime location with a catchment area of 12 million people within 90 minutes’ drive, a curated mix of fashion, sports and leisure brands in a unique shopping environment.and a state of the art design that draws upon the best examples of the Dutch architecture – will ensure the success of this flagship which is set to become a landmark retail destination in the Netherlands.”, says Daniel Losantos, NEINVER’s CEO.
“This new outlet centre in Amsterdam marks an exciting next step in our partnership and we can’t wait to welcome our new guests when the doors open. At Nuveen we continue to believe in the outlet sector, as it offers a unique customer experience and continues to provide relative resilience against the e-commerce retail trend. Amsterdam is also currently underserved for quality outlet shopping, so we anticipate that upon opening the new centre will be a great success”, comments Charlotte Ashworth, Fund Manager at Nuveen Real Estate.
NEINVER is finalising the construction of the scheme: the interior facades are finished with all brickwork, aluminium profiles and details in glazes brickwork and bluestone completed. The glass entrances are well advanced, with wooden panels and metro tiles being added for the final touch. The flooring will soon be finished, and the parking garage is also being finalized, whilst the benches and greenery in the walkways are ready to be installed. The hand-over of the first units to tenants have already started
Unique location in the Randstad area
With a prime location less than 10 minutes from Amsterdam’s Schiphol airport and next to Halfweg-Zwanenburg railway station, two stops away from Amsterdam Central Station, Amsterdam The Style Outlets will become the first outlet centre in the Randstad area, one of the wealthiest and most densely populated regions of Europe which includes the four largest Dutch cities, with a catchment area of 12 million people within 90 minutes’ drive. The centre will feature 2,230 parking spaces for cars and 200 for bicycles.
Architecture, fashion and history
Amsterdam The Style Outlets’ predilection for style is not only reflected in the collections that will hang in its stores: the architecture of the outlet centre also echoes the history of its surroundings. The architecture of Amsterdam The Style Outlets is reminiscent of old factory buildings and is inspired by the historic SugarCity site where the outlet is located. Because the outlet centre is built on stilts and is located on the water, the centre also seems to rise from the water: a nod to the traditional Amsterdam architectural style. Developed in line with high sustainability standards, the centre has obtained BREEAM New Construction certification in the design phase.
Shop Safe, Stay Safe
From the first day of operation, the new outlet centre will comply with the ‘Shop Safe, Stay Safe’ guidelines drawn up in collaboration with the inspection and certification organisation SGS, to ensure the safest measures against the spread of the COVID-19 virus. With precautions such as tightened hygiene protocols, user-friendly disinfection facilities, and monitoring teams, Amsterdam The Style Outlets is committed to offering visitors a pleasant and safe shopping experience after the opening.